Chicano Music Awards

The Chicano Music Awards was an annual award event that honored Chicano musicians and raised money for college scholarships. It was held at the Pasadena Civic Auditorium.[1] It was attended by as many as 3,000 people.[2]

The event was held annually from 1989[3][4] through at least 2000.[5]

It was founded by Daniel A. Castro, also known as "Sancho," long-time host of the "Sancho Show" on KPCC, the Pasadena City College radio station.[6]

Artists who have received awards include Don Tosti,[7] Freddy Fender,[8] Linda Ronstadt,[5] Flaco Jimenez, and Carlos Santana.[9]

Proceeds of the event went to the Quetzalcoatl Memorial Scholarship Fund, also founded by Castro in honor of his son Quetzalcoatl, who died at the age of 8. The organization provides scholarships for Chicano and Latino college students.[4][10][11][12]

References
  1. KPCC's Sancho to Host Chicano Music Awards – Los Angeles Times
  2. Michael D’Angelo Performs at the IW Club, Coachella Valley Weekly
  3. Steven Joseph Loza (1 January 1993). Barrio Rhythm: Mexican American Music in Los Angeles. University of Illinois Press. pp. 117–. ISBN 978-0-252-06288-9.
  4. Chicano Music Awards
  5. Los Lobos, Texas Tornados Headline Chicano Music Awards – MTV
  6. Latin style. Latin Style Magazine. July 1999.
  7. REFORMA newsletter. REFORMA. 2002.
  8. "Freddy Fender Timeline". The Brownsville Herald.
  9. Europa Publications (2003). The International Who's Who 2004. Psychology Press. pp. 1478–. ISBN 978-1-85743-217-6.
  10. Sancho’s Out, but Not Down | Radio | Los Angeles | Los Angeles News and Events | LA Weekly
  11. "A Streetwise Latino Beams His Message : Radio: On KPCC-FM's 'Sancho Show,' college associate dean Daniel Castro uses barrio vernacular to urge his listeners to get an education." Los Angeles Times, February 19, 1994|NANCY MATSUMOTO |
  12. "Richard 'Scar' Lopez, founder of Cannibal & the Headhunters, dies". The Bulletin.
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