Chiki Sarkar

Chiki Sarkar was born into a Bengali family, the daughter of Aveek Sarkar, a journalist and newspaper proprietor, and his wife Rakhi Sarkar. Aveek Sarkar belongs to the family which runs the Kolkata-based Ananda Bazaar Patrika Media Group, which was first founded in 1876.

She started her career in publishing with the London-based company Bloomsbury Publishing. She worked there for seven years, and later moved to Delhi in 2006 and joined Random House. In 2011 Chiki Sarkar became the publisher at Penguin Books India.[2][3][4][5][6][7] In 2013, publishers Penguin Books and Random House merged and Sarkar was made the India publishing head. Two years later, in 2015, she set up her own publishing company, Juggernaut Books.

A World Economic Forum Young Global Leader,[8] Sarkar is also a Fortune India's Most Powerful Women,[9] Forbes 2018 W-power trailblazers[10] and Economic Times's Rising Women Leaders of 2015.[11]

In 2015, Sarkar set up her own publication house, Juggernaut Books, a publishing company with its own app.[18][19][20][21] Juggernaut's investors include Nandan Nilekani,[22] Neeraj Aggarwal and Bharti Airtel.[23]

The Juggernaut app has its own writing platform for amateur writers to upload their stories directly.[24]

Juggernaut has published books written by the following authors:

• Abhijit Banerjee, Esther Duflo
• William Dalrymple[25]
• Arundhati Roy[26]
• Nandini Sundar[27]
• Perumal Murugan[28]
• Shyam Saran[29]
• Manu S. Pillai
• Rajdeep Sardesai[30]
• Sourav Ganguly[31]
• Twinkle Khanna[32]
• Sunny Leone[33]
• Yasser Usman[34]
• Rajat Gupta[35]
• Abdullah Khan Abdullah Khan, author of ‘Patna Blues’, on his long struggle to become a writer
• Tony Joseph[36]

Juggernaut books has stopped functioning since 2020.

• TED-Talk: Chiki Sarkar: How India's smartphone revolution is creating a new generation of readers and writers