China Advertising Association

The China Advertising Association (CAA) is a state-supported, 2,000-member trade association for China's advertising industry.[1][2]

In 2021, it was reported that the CAA was sponsoring the development of CAID, a technology for circumventing Apple's anti-web tracking restrictions.[1]

References
  1. McGee, Patrick; Yang, Yuan (March 16, 2021). "TikTok wants to keep tracking iPhone users with state-backed workaround". Ars Technica. Retrieved March 28, 2021.
  2. Sharma, Mayank (March 17, 2021). "Some of China's biggest technology companies are trying to bypass Apple's new privacy rules". TechRadar. Retrieved March 28, 2021.

See also
  • China International Advertising Festival
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.