Chooks-to-Go

Chooks-to-Go is a chain of stores owned by Bounty Agro Ventures, Inc. (BAVI), a privately owned company operating in the Philippines.[1] It offers roast chicken and processed meat for take-out.

For the basketball team sponsored by the business, see Chooks-to-Go Pilipinas. For the volleyball team sponsored by the business, see Chooks-to-Go Tacloban Fighting Warays.
Chooks-to-Go
Product typeFood chain
OwnerBounty Agro Ventures
CountryPhilippines
Introduced2008 (2008)
MarketsPhilippines
Tagline"Masarap kahit walang sauce!" (lit. "Yummy even without sauce!")
Websitechookstogo.com.ph

History

Chooks-to-Go is a brand of Bounty Agro Ventures, Inc. (BAVI), a company established in 1997,[2] which was originally engaged in selling raw poultry products.[3] The influx of cheaper raw poultry goods from other Southeast Asian countries with the implementation of the ASEAN Free Trade Area in the late-1990s led to BAVI to set up Chooks-to-Go, a retail chain which sells roast chicken products.[3]

Chooks-to-Go was launched by BAVI in 2008.[1][4] Its name combines "chooks" (the Australian casual term for chicken) with "to-go" to indicate its take-out-only format.

Chooks-to-Go team at the awarding ceremony, "Volume VIII Second Certificate Superbrands Accreditation and Awarding of Certificate" held December 11, 2013.

Products

Chooks-to-Go offers oven-roasted chicken in sweet and pepper roast flavors. Fried Chooks is chicken that is fried after roasting, creating a deep flavoured taste. Other products are Juicy Liempo, Fried Chicken and Chix 22. Chilled products include Chicken Licken hotdogs, Chicken Nuggets, Spicy Necks and Bounty Fresh Valentino Chicken. Fresh Chicken, Chicken Cut-Ups and Marinado are available under the Chooksie's brand.

A full service outlet carries 11 SKUs, including chilled dressed chicken and marinated products.

Operations

Store personnel are trained and constantly evaluated to maintain high standards of operation and quality of service. Recent results from a UAI study by Consumer Vibe Asia[5] (2012 Project Seneca) showed a satisfaction score of 7.5 out of 10, for Chooks-To-Go in the food services arena. To keep quality at the desired level, the brand established the BAVI Academy, which provides in-house training for outlet personnel, and other areas of operations.

Chooks-to-Go has a delivery service for certain areas for a minimal fixed delivery fee of PHP30. Customer Service Associates take telephone orders and relay these to hubs, with software automatically determining the nearest hub based on customer location.

For marketing, Chooks-to-Go periodically conducts promotions, which may be on a national or local level. Site selection guidelines are strictly observed, while pre-opening campaigns for new stores are held and in-store merchandising is standardized.[6]

See also

References
  1. Flores, Wilson Lee (August 20, 2012). "The hidden champions of Philippine business". The Philippine Star. Archived from the original on 19 January 2018. Retrieved 2 April 2022.
  2. "Chooks never stops". BusinessMirror. 8 October 2020. Retrieved 3 April 2022.
  3. "How Chooks to Go built a business bigger than GMA Network". Rappler. 6 May 2017. Retrieved 3 April 2022.
  4. Arceo-Dumlao, Tina (June 11, 2011). "A big success that has gone unnoticed". Philippine Daily Inquirer. Retrieved June 12, 2020.
  5. Consumer Vibe Asia Incorporated | Full-Service Boutique Market Research Company in the Philippines
  6. Arceo-Dumlao, Tina (June 11, 2011). "A big success that has gone unnoticed". Philippine Daily Inquirer. Retrieved 13 February 2014.
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