Chouf TV

Chouf TV (Arabic: شوف تيفي) is an arabophone Moroccan media company created in 2013 by Driss Chahtane and owned by S W Media, LLC, of which Chahtane is the sole shareholder.[1] It describes its content as "web TV" with over a million subscribers on its YouTube channel.[1] Chouf TV has been characterized as tabloid journalism and described as an "unprecedented media phenomenon."[2]

Chouf TV
IndustryMedia
Founded2013 (2013)
FounderDriss Chahtane
OwnerS W Media, LLC

Name

In Moroccan vernacular Arabic, شوف (shūf) is the imperative of the verb شاف (shāf, "to look").[3] The company's name in Latin script is romanized according to French orthography.

History

The founder of the company, Driss Chahtane was the previous publishing director of Al-Michaal newspaper. He was sentenced to one year in prison[4] in Morocco[5] in 2009, but he was released by order from Mohammed VI in 2010.[6][7]

Driss said "The idea at the beginning was to present something new, as I saw that the readership of the written press was eroding. The transition was digital. At the time, newspapers used the digital but in a very traditional way."[2]

The media company publishes content with the potential to create "buzz.[2]

References
  1. "Chouf TV". maroc.mom-rsf.org. Retrieved 2020-07-06.
  2. "Chouf TV : le buzz et l'argent du buzz..." Medias24 - Site d'information (in French). 2019-10-23. Retrieved 2020-07-06.
  3. Team, Almaany. "تعريف و شرح و معنى شاف بالعربي في معاجم اللغة العربية معجم المعاني الجامع، المعجم الوسيط ،اللغة العربية المعاصرة ،الرائد ،لسان العرب ،القاموس المحيط - معجم عربي عربي صفحة 1". www.almaany.com. Retrieved 2020-07-06.
  4. AFP (2006-05-08). "Un an de prison avec sursis pour le directeur de l'hebdomadaire « Al Michaâl »". Aujourd'hui le Maroc (in French). Retrieved 2023-06-23.
  5. "Maroc : emprisonné pour avoir évoqué la santé du roi". L'Obs (in French). 2009-10-19. Retrieved 2023-06-23.
  6. "Maroc: un directeur de journal grâcié par le roi – Jeune Afrique". JeuneAfrique.com (in French). 2010-06-11. Retrieved 2023-06-23.
  7. "Libération du journaliste Driss Chahtane | RSF". rsf.org (in French). 2010-06-14. Retrieved 2023-06-23.
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