XO (record label)

In 2011, the Weeknd, Wassim Slaiby, Amir Esmailian and La Mar Taylor founded XO as an unofficial imprint to release The Weeknd's three mixtapes; House of Balloons, Thursday, and Echoes of Silence. The mixtapes earned the Weeknd a following and recognition from mainstream publications, and helped grow the record label's reputation through various performances, song references and business ventures.[7]

To this day, it’s still unconfirmed as to what the meaning of “XO” really is. Many fans argued that it means the idea of hugs and kisses whereas other fans argued that it means ecstasy and oxycontin. During The Weeknd’s early uprising of his career, there were times when he produced music, he did it under the influence of drugs. “There were songs on my first record that were seven minutes long."[8]

When the Weeknd signed with Republic Records in 2012, XO was assumed as a subsidiary label. In 2015, rappers Belly and Derek Wise were signed to XO. In 2016, rapper Nav joined the label's roster. XO signed hip hop duo 88Glam in 2017,[9] following the independent release of their self-titled mixtape.[10] The duo left the label in 2020.[11] Singer Black Atlass joined in 2018, he left the label in 2022.[12][13] Singer Chxrry22 joined in 2022, becoming the first female artist signed to XO.[14]

As of the 6th of June 2018, The Weeknd announced his new radio show “Memento Mori” run by his record label XO on Apple Music 1. The first show aired on the 8th of June,2018, where The Weeknd would play a mixture of songs that have influenced him in the music scene. Often, He would invite his fellow XO members as well for other musicians as guests to host their own episodes in the scene to share their own taste in music. Each episode is run in the span of 2 – 3 hours.[15]

XO has officially released thirteen studio albums, three EPs, and four compilation albums (including two greatest hits albums). Unofficially, the label has released thirteen mixtapes.