CiaoWeb

CiaoWeb was an Italian web portal started up by the FIAT Group with an initial investment of 200 billion Italian Lira (100 million Euro).[1] The project for the development of the portal had been assigned to a group of companies under the control of Ernst & Young and under the responsibility of Alessandro Gadotti, at the time Partner in Ernst & Young.[2] Paolo Ceretti from IFIL then took the responsibility as CEO, and Nino Olivotto took the position of CTO.

CiaoWeb
Type of site
Portal
OwnerHachette Rusconi S.p.A.
URLhttp://www.CiaoWeb.it/
Registration1999
Launched18 December 1999
Current statusNot Active

History

The original project was a mix of editorial content and e-commerce based on the potential synergies between the companies of the FIAT Group (La Stampa, Alpitour, Ferrari, etc.).[3]

In 2000, CiaoWeb became the sponsor of the football team Juventus.[4]

CiaoWeb did not survive the new economy crisis in 2001,[5] and was sold to Hachette Rusconi Interactif (HRI),[6][7] later on sold to Hearst.

References
  1. Fiat e Ifil, un'alleanza in "rete", Corriere della Sera, 17 dicembre 1999
  2. Nuovi Casi di Marketing,Giappichelli, 2000
  3. "Caso Utente CiaoWeb: il Portale del gruppo Ifil - Fiat". Tecnetdati.com. Archived from the original on July 14, 2014.
  4. Ciaoweb e Lotto saranno gli sponsor tecnici della Juventus per tre anni, L'Unione Sarda, 7 luglio 2000
  5. "Portali: Mondadori.com vicino chiusura, Ciaoweb in crisi". ITnews.it. January 11, 2001. Archived from the original on April 2, 2015.
  6. "Ciaoweb, dalla Fiat a Rusconi". La Repubblica. November 19, 2001.
  7. "Ciaociao CiaoWeb". Zeus News. November 22, 2001. Archived from the original on October 27, 2011.
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