Cinnamon Roll Day

Cinnamon Roll Day[1] or Cinnamon Bun Day[2][3][4][5] (Swedish: Kanelbullens dag, Finnish: Korvapuustipäivä) falls on 4 October each year.[6] It is an annual theme day created for marketing purposes in Sweden and Finland that was instituted in 1999 by Kaeth Gardestedt.[7] At the time, she was a project manager for Home Baking Council (Hembakningsrådet) which was historically a trade group supported by yeast, flour, sugar, and margarine manufacturers and is now supported by the Dansukker brand of sugar.[8]

Cinnamon Roll Day
Homemade cinnamon rolls
Official nameSwedish: Kanelbullens dag
Observed bySweden, Finland
TypeSwedish and Finnish festival
CelebrationsBaking and eating cinnamon rolls
Date4 October
Next time4 October 2024 (2024-10-04)
FrequencyAnnual

Cultural role

The purpose of the celebration is to increase attention on Swedish baking traditions, with a particular focus on cinnamon buns, and to increase the consumption of yeast, flour, sugar, and margarine. The day is promoted through advertising signs in shops and cafés. Every year, IKEA stores worldwide also commemorate the day by having promotions for cinnamon buns in October. Cinnamon buns are also featured in community events among Swedes in New Zealand and at the Church of Sweden Abroad.[9]

Most official food celebrations are minor events that receive little attention, but the Swedish adoption of Cinnamon Roll Day has been unusually popular.[10] According to Swedish ethnologist Jonas Engman, the popularity is due in part to a crisis of national identity, which has caused people to value things that remind them of positive features from past years.[10]

Date

Cinnamon Roll Day is celebrated on 4 October because the Home Baking Council did not want the day to compete with other food traditions, such as sweet semla buns, which are served in Sweden on Shrove Tuesday. In Sweden, International Children's Day is celebrated on the first Monday of October. "A thought with Cinnamon Roll Day was that it would be a day of thoughtfulness".[11]

See also
  • Fika – Swedish practice that frequently features cinnamon rolls

References
  1. "The best places to grab a cinnamon bun in Stockholm". 4 October 2022.
  2. Linter, Simon (4 October 2019). "Swedes to eat millions of 'kanelbullar' on cinnamon bun day". Sveriges Radio.
  3. "Cinnamon Bun Day and celiac disease | Karolinska Institutet Nyheter".
  4. "Toolkit Cinnamon bun day – Uppsala University, Sweden". 8 June 2023.
  5. "Celebrating the Cinnamon Buns of Scandinavia". Forbes.
  6. "Alla dessa dagar". Dagens Nyheter (in Swedish). 21 April 2006. ISSN 1101-2447. Retrieved 3 October 2023.
  7. "Med hembakat skänker vi varandra glädje och omtanke". Hemmets Journal. 20 March 2008. Archived from the original on 6 October 2010.
  8. (PDF) https://web.archive.org/web/20100812222821/http://www.hembakningsradet.se/NyhetsBrev/HBR10-1.pdf. Archived from the original (PDF) on 12 August 2010. {{cite web}}: Missing or empty |title= (help)
  9. "Kanelbullensdag". 21 October 2007. Archived from the original on 21 October 2007.
  10. "Why Cinnamon Bun Day is an enduring Swedish success". The Local. 4 October 2016. Retrieved 8 October 2018.
  11. Axelsson, Mattias (3 October 2009). "Varför är kanelbullens dag den 4 oktober?". Högtider och traditioner (in Swedish). Retrieved 3 October 2023.
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