Cliché Magazine

Cliché Magazine is a digital fashion magazine that focuses on fashion, music, lifestyle, entertainment, and culture.[1] Based in Los Angeles and Las Vegas, Cliché Magazine releases issues monthly, exclusively on digital platforms.

Cliché Magazine
editor-in-chiefQuavondo Nguyen
CategoriesFashion, music, culture, entertainment
FrequencyMonthly
Circulation600,000+
Founded2009
CountryUnited States
LanguageEnglish
Websitehttp://www.clichemag.com

Basic information

The magazine was founded by former[2] editor-in-chief Jeremy Fall and premiered on June 1, 2009. Fall founded Cliché at age 18, initially as a side project while he was working as an event producer.[3] According to Fall, the magazine reached 1 million unique views in December 2009. On June 1, 2011, after a year-long hiatus, the magazine was relaunched in a new format that allowed for audio and video embedding.[3][4] Head photographer Dirk Mai produces cover editorials as well as other exclusive content for the magazine.[5][6]

Richard Corbett became the new proprietor of Cliché[7] in December 2011, and Megan Portorreal took the reins as editor in chief of the magazine[7] In October 2012, Wilson Greene joined the Cliché Team [7] as a managing partner and COO. Responsible for managing the day-to-day operations and providing strategic direction for the company. In May 2012, Cliché added Quavondo Nguyen to their team as Creative Director. With a design and photography background, Quavondo was able to provide creative insights to help the company rebrand its product. In the summer of 2013, Cliché Magazine relaunched with a new identity, including a new logo, a new website, and a new magazine look and feel. Quavondo is also the head photographer. He left Cliché in 2018 but returned in 2020 as Editor-in-Chief.

In December 2009, the magazine released its "Print is Dead, Get Over It" campaign.[8] In line with its eco-friendly mission and in light of the online publication boom, Cliché's print issues were in high demand.[6][9] In addition to its website, Cliché is also available as an iPhone and iPod touch application.[10]

Furthermore, its August 2009 issue, titled "The Green Issue," focused on providing environmental conservation tips as well as highlighting eco-friendly brands such as Tom's Shoes.[11]

Other brands

In addition to the magazine, Cliché used to run the blog Hello Kitsch, which was presented in a daily format and included additional, more personal content between issues.[12][13] Now all blog posts can be found directly on the site.

Cliché TV was created as a way to promote independent artists and showcase webisodes, models, and other video-related projects.[14]

Cover models

Cliché's covers have featured a wide range of appearances, including Brittany Flickinger,[15] Mandy Jiroux,[16] Tiësto,[17] actress Torrey DeVitto, and alternative band The Maine.[8]

References
  1. "About Cliche Magazine". ClicheMag.com. Retrieved December 1, 2021.
  2. "Caught: Technology's Next Revolution". ClicheMag.com. January 2, 2012. Archived from the original on April 26, 2012.
  3. "WeTheUrban Interview: Cliché Magazine's Jeremy Fall". WeTheUrban.com. March 29, 2011. Archived from the original on October 6, 2011.
  4. Stark, Robyn (May 2, 2011). "Catching Up with the Editor-In-Chief of Cliché Magazine". Stream.Fidoo.com. Archived from the original on October 12, 2011.
  5. "Dirk Mai: Fashion Photographer On The Rise". Minx Men. May 27, 2009. Archived from the original on March 23, 2010.
  6. "THE MAN BEHIND THE MAG: Jeremy Fall, Editor-In-Chief Of Cliché Magazine". FashionIndie. September 1, 2009. Archived from the original on October 4, 2011. Retrieved October 21, 2011.
  7. "About". ClicheMag.com. Archived from the original on May 29, 2012.
  8. https://web.archive.org/web/20100215030125/http://www.clichemag.com/issue07/. Archived from the original on February 15, 2010. Retrieved March 15, 2010. {{cite web}}: Missing or empty |title= (help)
  9. Mabasa, Daniel (July 21, 2009). "Launch of Cliché Magazine". Your Daily Thread. Archived from the original on January 16, 2010.
  10. Smith, Steve (October 22, 2009). "GQ, Other Conde Titles to Launch iPhone Editions". MinOnline. Archived from the original on October 2, 2011.
  11. https://web.archive.org/web/20100220152403/http://www.clichemag.com/issue03/. Archived from the original on February 20, 2010. Retrieved March 15, 2010. {{cite web}}: Missing or empty |title= (help)
  12. Moran, Corey (October 30, 2009). "FIRST LOOK: Cliché Magazine's "Behind The Scenes" Issue". FashionIndie.com. Archived from the original on November 3, 2009.
  13. "Hello Kitsch by ClichéMagazine". Hello Kitsch | Cliché Magazine Blog. Archived from the original on May 26, 2010.
  14. "Cliché TV". ClicheTV.tv. Archived from the original on January 8, 2014.
  15. "Former Paris BFF Finally Talks About Split". StarzLife.com. July 17, 2009. Retrieved October 21, 2011.
  16. Archived September 6, 2009, at the Wayback Machine
  17. https://web.archive.org/web/20100227093815/http://www.clichemag.com/issue08/. Archived from the original on February 27, 2010. Retrieved June 23, 2015. {{cite web}}: Missing or empty |title= (help)
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