Kensitas Club (cigarette)

Early packaging and advertising literature featured the Kensitas butler, Jenkyn, always portrayed presenting the cigarettes on a tray. Jenkyn continued to be used by Kensitas in their advertising until the late 1950s.[4][5][6]

Kensitas claimed that their cigarettes "were made by the Kensitas private process which includes the use of Ultra Violet Rays".[4] Brand slogans included "Kensitas - that's good!", "Our Belief, the Finest Leaf" and "As good as really good cigarettes can be".[7][6]

Kensitas Club is available in a king size and a super king size variety. No 'light' or menthol substitutes are available. In August 2018, hand-rolling tobacco was added to the product range.[8] Although lights were available at one time, they have been discontinued. The brand built its popularity using gift coupons enclosed within cigarette packets which could be saved and redeemed at Kensitas Gift Centres in major UK cities.

Kensitas Club cigarette packs and tins, from the 1930s onwards, contained various series of cigarette cards. Series included flags of the British Empire, as well as countries in Europe.[9]

In February 2018 the brand was relaunched at a price of around £7.65 for a pack of 20.[10] Before this a pack had cost around £10.55.[10] All packs of 10 cigarettes were made illegal in UK in May 2017.[11]

Each cigarette contains 10 mg of carbon monoxide, 10 mg of tar and 0.9 mg of nicotine.

In 1932 newspaper advertisements, deceptive copy was used to advertise Kensitas cigarettes by claiming they would "protect the throat" and promising that "1004 British Doctors have stated KENSITAS to be less irritating."[12][13]

• Tobacco smoking