Coffee Fellows

Coffee Fellows is a German coffeeshop chain founded in 1999 in Munich, Germany by Kathrin Tewes and co-managed by her and her husband, Olympic Gold medalist Stefan Tewes who joined her in management in 2000. As of 2018, they have about 209 stores in Germany, most of them franchised. This makes it the one which has the most, before Starbucks who have 160 stores.[2] They have over 240 stores in Europe and Asia.[3]

Coffee Fellows
IndustryCoffee shop
Founded1999 (1999)
FounderKathrin Tewes
Headquarters
Germany
Number of locations
231[1]
Websitecoffee-fellows.com

History

During a stay in London with her husband, Kathrin Tewes realised there were not as many coffeeshops of this kind in Germany. The idea of the coffee chain was to establish a comfortable environment (the company's slogan is "Feel at home"), luxurious, modern and cozy. Other drinks and snacks are also offered. The first store was opened in the Leopoldstraße in 1999, a second one in Düsseldorf flopped but they gained ground after this setback.

In 2000, Kathrin's husband Stefan quit his job as a consultant for Roland Berger to work with his wife. Since then the company has placed itself in the top 10 coffee shop chains in Germany.

In 2009 Coffee Fellows earned a Coffee Shop Award for the continuous improvements and further development of the concept as well as the whole management of the business. At the end of 2010 Coffee Fellows was running 36 shops, mostly in southern Germany, and the business planned to expand into northern Germany. In 2015, Tewes added 10 stores,[4] and opened their 100th coffee shop in December 2015. This made them the third largest coffeeshop chain in Germany after McCafé and Starbucks.

Locations

As of July 2021 there were 239 stores in the following countries:

Country Number of stores
Austria 3
Belgium 3
Germany 224
Luxembourg 1
Netherlands 7
Spain 1
Switzerland 3
Mongolia 2
1

References

  1. "Locations".
  2. Süddeutsche Zeitung, Dec.12,2015, "Die Kaffeehäuser des Olympiasiegers"
  3. "Wie ein Ehepaar aus München mit der Kaffee-Kette Coffee Fellows Starbucks in Deutschland den Rang abläuft". Business Insider (in German). 2021-05-27. Archived from the original on 2021-10-10. Retrieved 2021-10-10.
  4. "German coffee shop market grows turnover by 2.2% annually". FoodBev.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.