Coke Studio (Indian TV program)

Coke Studio is an Indian music series that features live musical performances by various artists, recorded in the studio that features live musical performances by various artists, in classical musical genres of the Indian subcontinent such as Hindustani, Carnatic, Indian folk, as well as contemporary hip hop, rock, and pop music.[2] The program's concept originated in Brazil.[3]

For other versions, see Coke Studio.

Coke Studio
The official logos of two properties of Coke Studio India, the first being rebranded as Coke Studio Bharat and the newly launched regional edition, Coke Studio Tamil.
Also known as
  • Coke Studio Bharat
  • Coke Studio Tamil
  • Coke Studio @ MTV
Based onCoke Studio
Country of originIndia
No. of seasons5
No. of episodes51 (list of episodes)
Production
Executive producerCoca-Cola India
Production locationIndia
Camera setupMulti-camera
Running time1 hour
Production companies
Release
Original network
Original release17 June 2011 (2011-06-17) –
present

History

Coke Studio originated in Brazil in 2007 as a unique fusion music project that aimed to blend two contrasting Brazilian artists and their musical styles.[4] Later, Nadeem Zaman, the Marketing Head of The Coca-Cola Company, partnered with Rohail Hyatt, a former member of Vital Signs, to create a Pakistani version of the show. The first season premiered in June 2008 with a live audience but shifted to a closed studio format for subsequent seasons, which remains the show's format to this day.[5]

In June 2012, Coke Studio @ MTV, the Indian version of the show, was launched with Leslie Lewis producing the first season[6] and multiple producers for the later seasons.[7][8] The show was a collaboration between Coca-Cola India and MTV India, with MTV India being the official broadcaster for all four seasons.[9]

Following the success of the Pakistani and Indian versions, Coke Studio Bangla was launched in Bangladesh in February 2022.[10]

In February 2023, Coke Studio resumed its program after an eight-year break, with a new name, Coke Studio Bharat.[11] In the same month, Coke Studio also launched its first regional edition in India called Coke Studio Tamil.[12]

Format

The show's format is reminiscent of Coke Studio, featuring a unique combination of artists accompanied by a house band and additional musicians.[13] The recorded performances are available on various streaming platforms, featuring both the lead vocalists and the ensemble, which are captured through close-up shots during live recordings.[14]

The program offers a diverse mix of Western and traditional instruments from the Indian subcontinent, such as pianos, guitars, bass guitars, synthesizers, harmoniums, rubabs, sarods, sitars, bamboo flutes, dholaks, tablas, and other percussion instruments.[15]

Coke Studio @ MTV was aired on both television and digital platforms, consistently following an episodic format throughout its four seasons. Each episode presented multiple songs.[16] However, the launch of Coke Studio Bharat and Coke Studio Tamil brought about a change in the format. These new editions, exclusively available on digital platforms, shifted towards releasing individual songs instead of featuring multiple songs in each episode.[17][18]

Series overview
Main article: List of Coke Studio (Indian TV program) episodes

Coke Studio @ MTV
SeasonEpisodesOriginally airedProduced by
First airedLast aired
110June 17, 2011 (2011-06-17)August 12, 2011 (2011-08-12)Leslie Lewis
210July 6, 2012 (2012-07-06)August 25, 2012 (2012-08-25)Multiple producers
310August 1, 2013 (2013-08-01)October 7, 2013 (2013-10-07)Multiple producers
46March 1, 2015 (2015-03-01)October 4, 2015 (2015-10-04)Multiple producers

Coke Studio Tamil
SeasonEpisodesOriginally airedCurators
First airedLast aired
17February 1, 2023 (2023-02-01)present (present)Arivu & Sean Roldan

Coke Studio Bharat
SeasonEpisodesOriginally airedCurators
First airedLast aired
18February 7, 2023 (2023-02-07)present (present)Ankur Tewari

Coke Studio @ MTV

The first version of the show, also known as Coke Studio @ MTV, ran for four seasons in partnership with MTV India. The first season of the show debuted on MTV India on June 17, 2011.[19] The second season aired a year later on July 7, 2012, on both MTV India and DD National.[20] The third season premiered on August 17, 2013, on MTV India, Big FM, and DD National, and was later broadcast on All India Radio on August 24, 2013.[21] The fourth season started on March 1, 2015.

Season 1 (2011)
Main article: Coke Studio @ MTV (season 1)

Coke Studio @ MTV's first season was aired from 17 June 2011, to 12 August 2011, showcasing a total of 51 songs. Produced by Leslie Lewis, the season comprised nine episodes and one "best of season 1" episode.[22][23] The hour-long episodes showcased multiple songs per episode, spanning various genres like carnatic and Hindustani music, new compositions, revamped Bollywood tracks, and an exclusive track produced for the show. The director for the season was Supavitra Babul.[24][25]

Season 2 (2012)

The second season of Coke Studio @ MTV premiered on 6 July 2012 and came to an end on 25 August 2012.[26] The season introduced a new format where each episode showcased a different composer and their own original tracks.[27] The season featured a total of 13 music producers including Agam, Amit Trivedi, Clinton Cerejo, Dhruv Sangari, Ehsaan Noorani and Loy Mendonsa, Hari & Sukhmani, Hitesh Sonik, Karsh Kale, Nitin Sawhney, Papon, Shantanu Moitra, Shilpa Rao, and Zila Khan.[28] The season consisted of 8 episodes and two "best of season 2" episodes.[29]

After Season 2, concerts with music from the show, performed by Shilpa Rao, Papon, Advaita, Amit Trivedi, and Hari & Sukhmani, were held at the Rendezvous festival in Delhi, and at Hard Rock Cafe in Hyderabad and Delhi.

Season 3 (2013)
Main article: Coke Studio @ MTV (season 3)

Coke Studio India's third season premiered on 1 August 2013, and concluded on 7 October 2013, airing a total of 8 episodes with 47 songs released over three months.[30] The season followed the previous year's format of multiple music composers producing their own songs and featured 13 music producers, including A. R. Rahman, Aditya Balani, Amit Trivedi, Clinton Cerejo, Func., Hitesh Sonik, Orange Street, Papon, Ram Sampath, Salim–Sulaiman, Sonam Kalra, Vijay Prakash, and Winit Tikoo.[31]

Season 4 (2015)
Main article: Coke Studio @ MTV (season 4)

The fourth season of the show was aired from 1 March 2015, to 4 October 2015, and followed the same format as the previous year, in which multiple music composers were invited to produce their own songs.[32] This season featured a total of 9 music producers, including Amit Trivedi, Anupam Roy, Dhruv Ghanekar, Jatinder Shah, Jeet Gannguli, Manj Musik, Pradeep Giri and Ram Sampath. Additionally, Sachin–Jigar, Salim–Sulaiman and Sunny Brown were also among the producers.[33][34]

Coke Studio Tamil

In 2023, Coca Cola launched Coke Studio Tamil, releasing a song on 1 February 2023. The format of the show remained unchanged.[35]

Season 1 (2023)

Coke Studio Tamil's debut season started broadcasting on 1 February 2023.[36] The season is being curated by Sean Roldan and Arivu, while Open X and Motion Content Group are responsible for production management.[37] Universal Music India collaborated in the distribution of the show.[38]

Coke Studio Bharat

Coca Cola announced in a press statement that they would release a new version of the show, called Coke Studio Bharat, in February 2023.[39][40]

Season 1 (2023)

The first season of "Coke Studio Bharat" started airing on 7 February 2023.[41] The season's curator is Ankur Tewari, collaborating with poet and lyricist Kausar Munir and music producer K. J. Singh.[42] Colosceum Media Pvt Ltd manages the visual aspect of the production while Misfits Inc oversees audio production. Universal Music India serves as the season's executive producer and official distributor.[43]

Reception

Coke Studio @ MTV

Despite including mainstream and folk artists, the inaugural season of Coke Studio @ MTV in 2011 produced by Leslie Lewis was perceived as a letdown.[44] Aditya Swamy, who was then the Executive Vice President and Business Head of MTV India, expressed that requesting a single producer to create 50 songs in 60 days was an excessive expectation.[45] The second season of Coke Studio @ MTV surpassed the expectations of critics. The return of the show was impressive and demonstrated an improvement in both the quality of music produced and the composition of the songs.[46]

See also

References
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  2. Dr Vineeta Agrawal & Dr Piali Haldar (8 May 2023). "Fascinating Saga of A Beverage Giant THE COKE STORY". Pune Mirror. Retrieved 10 May 2023.
  3. Moye, Jay (1 November 2013). "Coke Studio Bridges Barriers in Pakistan, India the Middle East and Africa". The Coca-Cola Company. Retrieved 23 December 2015.
  4. Sanjay Monie (17 June 2011). "Coke Studio Brings People Together". Forbes India. Retrieved 21 July 2017.
  5. Maheen Sabeeh (21 June 2009). "Coke Studio and Beyond: The wonderful world of Umber and Rohail Hyatt". Daily Jang. Archived from the original on 13 December 2014. Retrieved 22 July 2017.
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  28. Chitra Swaminathan (24 June 2012). "Second serving". The Hindu. Retrieved 10 March 2023.
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  30. Prerna Makhija (17 August 2013). "Mixed tape". Live Mint. Retrieved 4 January 2021.
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