Comments by Celebs

Comments by Celebs was founded in April 2017.[5][6] At the time, Instagram had recently changed its algorithm so that comments from verified accounts were visible first.[7][8] This led Kramer and Diamond to create an Instagram account featuring a variety of comments and social media interactions between celebrities.[9] Comments by Celebs' popularity grew after Kelly Ripa mentioned the account on the air on her show Live with Kelly and Ryan.[2][10][6] In early 2018, they also added a watermark to their posts, which they claim helped to grow the account.[11] The company is based in New York City.

Their account has also become a source of entertainment news due to the fact that they capture and instantly release information about which celebrities are interacting with one another.[2][6][12] Because of this, they have built relationships with several entertainment reporters and celebrities, and many gossip bloggers have featured work from the accounts.[1][13] To maintain positive relationships with celebrities, they request permission to post comments that may be considered questionable.[14] As a result of the popularity, they started various spinoff accounts with the handles @CommentsByBravo, @CommentsByBachelor, @CommentsByAthletes, @CommentsByInfluencers, and @CommentsByTikTok.[5] While Kramer and Diamond run most of the accounts themselves, they hired someone to run @CommentsbyAthletes.[15]

As a result of the popularity, they started various spinoff accounts with the handles @CommentsByBravo, @CommentsByBachelor, @CommentsByAthletes, @CommentsByInfluencers, and @CommentsByTikTok.[5]

Diamond and Kramer are alumnae of Syracuse University,[6] where they met and were in the same sorority.[2][5] They bonded through a group chat which discussed Keeping Up with the Kardashians.[16] Diamond holds a bachelor's degree in communications and rhetorical studies, while Kramer holds a Bachelors in psychology. At the time the account started, Diamond was pursuing a Masters in Social Work at Columbia University and Kramer was also planning on attending graduate school, but after the account's popularity grew, they deferred to pursue Comments by Celebs full-time.[3] Both women are Jewish.[2] In 2019, they hired sorority sister and friend Isabel Greenberg to join as a partner and third member of the team.

Comments by Celebs was named as an honoree in the 2019 Webby Awards.

In 2020, they launched a line of merchandise at shop.commentsbycelebs.com [17] and partnered with @OverheardLA to launch @OverheardCelebs.[18]

Diamond and Kramer's podcast began in July 2018 as a partnership with Betches, with their first episode airing on 10 July 2018, and featuring Kelly Ripa as a guest host.[3][6][19] Other celebrity guests have included occasional celebrity guest hosts have included Katie Couric, Lisa Rinna, and Gary Janetti.[6] In January 2019 they left Betches and partnered with Cadence13.[20][21]