Communications manager

A communications manager, sometimes called public relations manager or pr manager, is a person entrusted with the management (planning, implementation and controlling) of strategic, goal-oriented communication processes between organizations (companies, associations, authorities, NGOs, etc.) and their respective stakeholders.[1]

Typical job titles for communications managers are - depending on their level - Communications manager, Communications Director, Vice President Communications and Chief Communications Officer (CCO). The activity is not to be equated with that of the press or media spokesperson, who is only responsible for communication with the media (media relations). However, the area of media relations makes up a large (but declining) area of work for communication managers.[2]

Fields of work

Communication managers work in commercial enterprises, government organizations/authorities, non-governmental organizations (associations and other NGOs), scientific institutions, parties and other organizations.

The areas in which communication managers work include the following communication disciplines:

Typical tasks and objectives include:

Professional associations

Communications manager is a profession, with professional organizations on international, national and regional levels:

Prominent examples

Prominent examples of high-level communications managers include:

  • Zerfass, A., Verhoeven, P., Moreno, A., Tench, R., & Verčič, D. (2020). European Communication Monitor 2020. Ethical challenges, gender issues, cyber security, and competence gaps in strategic communication. Results of a survey in 44 countries. Brussels: EUPRERA/EACD. Online: PDF

References

  1. Zerfass, A., & Volk, S. C.(2020): Communication management. In: P. Moy (Ed.), Oxford Bibliographies in Communication. New York, NY: Oxford University Press. DOI: 10.1093/OBO/9780199756841-0244
  2. Zerfass, A., Verhoeven, P., Moreno, A., Tench, R., & Verčič, D. (2020). European Communication Monitor 2020. Ethical challenges, gender issues, cyber security, and competence gaps in strategic communication. Results of a survey in 44 countries. Brussels: EUPRERA/EACD, p. 77. Online: PDF.
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