Savanta

Savanta (formerly Savanta ComRes) is a market research consultancy based in London, England. Established in 2003 as Communicate Research Ltd, ComRes was a founding member of the British Polling Council in 2004, and is one of the UK's best known polling companies.[1][2]

Savanta Ltd.
TypePrivate limited company
IndustryMarket research
Opinion polling
Corporate Communication
Reputation management
public policy
Founded2003
FoundersAndrew Hawkins
HeadquartersLondon, England, UK
Area served
Worldwide
Websitesavanta.com

The company is prominent in the British media through its regular voting intention polls for ITV News, the Daily Mail, and for its surveys of legislators in Westminster and Brussels.[3][4] Other media outlets such as The Independent, the BBC, and Sky News also commission Savanta ComRes research.[5][6]

It has offices in Westminster, Brussels and Shanghai, and works with clients across business, government, and the voluntary sector.[7]

The company rebranded as Savanta ComRes in 2019 when it was sold to Savanta for an undisclosed amount.[8]

History

Founded by current Chairman Andrew Hawkins in 2003, ComRes originally focused on research in the political sphere. In 2010, it was named Pollster of the Year at the Public Affairs Awards.[9]

In recent years, the business has expanded to develop expertise in a wider range of sectors, including financial services, education, healthcare, transport, and the voluntary sector.[10][11][12][13][14]

It won the Market Research Society's Public Policy & Social Research Award in 2014, for its research on behalf of the Grantham Research Institute on Climate Change and the Environment.[15]

Methodology

Savanta ComRes uses a range of methodologies to conduct quantitative and qualitative research. These include telephone, face-to-face, and online surveys, focus groups, consultations, and social media monitoring.[16]

As a registered market research agency, Savanta ComRes is exempt from the UK's Telephone Preference Service, and can therefore conduct computer-assisted telephone interviewing (CATI) across the country.[17] It continues to conduct its national voting intention surveys via this methodology.[18]

The company also provides data analytics such as market segmentation, regression analysis, MaxDiff, and conjoint analysis.[19]

Poll archive

The company makes freely available its political voting intention polls on its website along with results from regular surveys.[20]

References
  1. "(BPC) - Officers / Members". British Polling Council. Archived from the original on 25 November 2012. Retrieved 8 July 2015.
  2. "Breathe easy Brussels, UK will stay in EU". Politico. 4 May 2016. Retrieved 11 May 2016.
  3. "ITV News ComRes subpage". ITV News. Retrieved 11 May 2016.
  4. "Policy Maker Research". ComRes. Retrieved 11 May 2016.
  5. "Tories take 14-point lead over Labour Party in latest ComRes poll". The Independent. 13 February 2016. Retrieved 11 May 2016.
  6. "Newsround survey reveals majority of 10 to 12 year-olds are on social media". 9 February 2016. Retrieved 11 May 2016.
  7. "Corporate Reputation". ComRes. Retrieved 11 May 2016.
  8. "ComRes rebrands to Savanta ComRes | News". Research Live.
  9. "London Chamber of Commerce Press Release". London Chamber of Commerce. 24 March 2011. Retrieved 11 May 2016.
  10. "Financial Services". ComRes. Retrieved 11 May 2016.
  11. "Education". ComRes. Retrieved 11 May 2016.
  12. "Health". ComRes. Retrieved 11 May 2016.
  13. "Transport". ComRes. Retrieved 11 May 2016.
  14. "Transport". ComRes. Retrieved 11 May 2016.
  15. "MRS Awards". Market Research Society. Retrieved 11 May 2016.
  16. "ComRes Research Tools". ComRes. Retrieved 11 May 2016.
  17. "Will registering on the TPS stop market research calls?". Telephone Preference Service. Retrieved 11 May 2016.
  18. "How do the ITV News/ComRes polls reach their results?". ITV News. 16 April 2016. Retrieved 11 May 2016.
  19. "Advanced Analytics". ComRes. Retrieved 11 May 2016.
  20. "Published Polls". ComRes. Retrieved 8 July 2015.
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