Connexity Inc.

Connexity (formally Connexity Inc.) is a privately held Los Angeles operator of shopping web sites, including Shopzilla.com. Originally started as comparison shopping website Bizrate.com, the company changed its name to Shopzilla in 2004, and changed again to Connexity in 2014.[1]

Connexity Inc.
TypePrivate
IndustryInternet Services : Comparison Shopping
FoundedLos Angeles, California
(November, 1996)
Headquarters
Los Angeles, California
,
USA
Key people
Bill Glass, CEO
Farhad Mohit, co-founder
Henri Asseily, co-founder
ParentTaboola
DivisionsShopzilla.com
Websiteconnexity.com

Connexity operates websites serving consumers and retailers in the U.S., UK, French and German markets. The company is headquartered in West Los Angeles, CA.

History

Originally founded as Bizrate.com, the company changed its name to Shopzilla in 2004.[2]

In June 2005, Shopzilla was acquired by The E. W. Scripps Company for $525 million[3][4] and was part of its interactive media division.

In June 2011, Scripps sold Shopzilla to strategic private equity Symphony Technology Group for $165M.[5]

In September 2014, Shopzilla rebranded as Connexity.[1] In December, Connexity bought fellow price comparison shopping company Become.com.[6]

In June 2015, it announced it had purchased PriceGrabber, Inc. for an undisclosed amount.[7]

In 2016, Connexity sold its division, Bizrate Insights, to Time Inc.[8]

In September 2021, Connexity was acquired by Taboola.[9]

References
  1. "Shopzilla's Rebrand As Connexity Opens Search Marketing Technology To Retailers". Search Engine Land. December 2, 2014. Retrieved February 19, 2020.
  2. Tedeschi, Bob (November 15, 2004). "For BizRate, a New Identity and a New Site, Shopzilla.com". The New York Times. Retrieved February 19, 2020.
  3. International Herald Tribune article about Scripps buying Shopzilla
  4. Louise Story (June 8, 2005). "Scripps to buy Shopzilla for $525 million". The New York Times.
  5. "Symphony Technology Group". Archived from the original on June 26, 2011. Retrieved June 24, 2011.
  6. "Connexity (Formerly Shopzilla) Buys Become.com To Grow Its Price Comparison Business". Techcrunch. December 4, 2014. Retrieved February 19, 2020.
  7. "Connexity Acquires PriceGrabber - Official Press Release". June 15, 2015. Retrieved October 9, 2017.
  8. O'Shea, Chris (September 7, 2016). "Time Inc. Buys Survey Company BizRate Insights". AdWeek.
  9. "Taboola Completes Acquisition of Connexity, Creating a Powerful e-Commerce Solution for Publishers, Advertisers and Merchants Outside of Walled Gardens". September 1, 2021. Retrieved January 17, 2022.
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