Considered purchase

A considered purchase is a complex buying decision with a high degree of financial and/or emotional risk and reward.[1] This process requires meaningful investigation and comparison by key decision makers and influencers prior to a transaction.[2] All purchase decisions fall along a spectrum of complexity and consequence depending on the variables and relevant information involved. Unlike an impulse purchase, a considered purchase typically has a long purchase cycle and significant consequences. Considered purchase decisions exist in both the consumer and commercial realms involving both products and services.

References

  1. "Impulse Vs. Considered Purchase Strategy". www.mediapost.com. Retrieved 2019-05-23.
  2. "Media Planning and Buying Agency | TV, Radio & Digital | Wingman Media". Wingman Agency. Retrieved 2019-05-23.
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