Content intelligence

Content intelligence is a strategy that uses artificial intelligence systems and software to process content data into reliable insights about the effectiveness of a business’ content.

Working principles of content intelligence software

The AI works within a certain framework to edit the behavioral analysis of customers and clients. It should be able to process a large amount of data in order to give the content strategist an idea about:

The use of content intelligence is therefore connected to the science of big data and artificial intelligence.[4]

Content intelligence is often viewed as an asset for creating and maintaining high-quality content for targeted audiences.[5]

Some ways for companies to achieve content intelligence include implementing or integrating AI into their business' content management system, customer relationship management, or digital asset management technologies.[6] A semantic engine can also be a part of content intelligence software to automatically classify content according to topic or the tags a platform assigns.[7]

Content intelligence software is often sought by marketers, content strategists, UX writers, and product managers.

See also

References
  1. "What Is Content Intelligence?". www.ama.org. Archived from the original on June 12, 2018. Retrieved May 23, 2018.
  2. "Introducing Content Intelligence". www.forrester.com. March 24, 2017.
  3. "An Introduction to Content Intelligence". www.qordoba.com.
  4. "Content Intelligence Explained in Five Minutes [Infographic]". www.curata.com. August 28, 2017.
  5. "Content Intelligence: The New Frontier of Content Marketing Technology". www.curata.com. May 4, 2017.
  6. "Where Content Intelligence is positioned in your company". www.contentintelligence.net.
  7. "Content Intelligence: Big Data According to Thron". www.thron.com.
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