Cookies &
"Cookies &" was a brand of cookie treats from the parent company Mars, Incorporated. In the United Kingdom, Ireland, Australia and the Netherlands, Cookies & was sold as "Bisc &". It consists of cookies coated in chocolate with added toppings (i.e. M&M's, Snickers, Milky Way, and Twix.) "Cookies &" were introduced in 2002 to appeal to the 18–46 years old target market.
Discontinued
Cookies & joined a number of confectionery items discontinued by Mars, Incorporated shortly after disappointing sales,[1] though the product did develop something of a cult following. The Cookies/Bisc & M&M's and Cookies/Bisc & Twix varieties are still sold in France as "M&M's Biscuit" and "Twix Top".
References
- Archived 2009-05-01 at the Wayback Machine/ Mars to scale back Cookies & Brand
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.