National Brewery Centre

The National Brewery Centre (formerly the Bass Museum of Brewing and later the Coors Visitor Center) was a museum and tourist attraction adjacent to the Bass Brewery in Burton upon Trent, Staffordshire, England. The centre celebrated the brewing heritage of Burton and featured exhibits showcasing the history of brewing techniques. The centre also housed a bar and cafe, a history of the town, a collection of historic vehicles, a working steam engine, a micro brewery and a shire horse collection.[1]

Closure, reopening and second closure

On 18 March 2008, Coors announced that it was to close the Visitor Centre which the company was subsidising at a cost of £1 million a year.[2] The museum closed on 30 June 2008 but the attractions were mothballed in the hope that the museum could be reopened at a later date.[3] A steering group was established to investigate reopening the museum.[4][5] The museum reopened as the National Brewery Centre on 1 May 2010 and was officially reopened by The Princess Royal on 21 September 2010.[6]

Brown brick building
The National Brewery Centre

The Centre finally closed on 31 October 2022 after Coors decided to move its UK headquarters to the site. This was prompted by East Stafforshire Borough Council who gambled on winning money to secure Bass House in Burton to house a new museum. Unfortunately this money, part of the governments levelling up fund, was not forthcoming. The exhibits are due to be put into storage.[7]

References
  1. Things to See and Do, National Brewery Centre, UK.
  2. Going for a Burton — Save Our Heritage Campaign, The Burton Mail.
  3. Coors closes museum doors — News, The Burton Mail.
  4. Power group set up to save museum Archived 2009-06-15 at the Wayback Machine, The Burton Mail.
  5. brewing museum is victory at the barley roots, The Guardian, 23 November 2009.
  6. HRH The Princess Royal Opens the National Brewery Centre, Burton Brewery Centre Archived 2012-02-29 at the Wayback Machine, National Brewery Centre, UK.
  7. Moody, Jenny (27 October 2022). "Burton's National Brewery Centre to close in days as we look back at your special times there".
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