Coscu

Martín Pérez Disalvo (born 3 August 1991), better known as Coscu, is an Argentine Twitch streamer, gamer, internet celebrity and singer.

In this Spanish name, the first or paternal surname is Pérez and the second or maternal family name is Disalvo.
Coscu
Personal information
Born
Martín Pérez Disalvo

(1991-08-03) 3 August 1991[1]
La Plata, Buenos Aires, Argentina
OccupationTwitch streamer
Twitch information
Channel
Years active2012–present
GenreGaming
Followers3.7 million[2]
YouTube information
Channel
Years active2013–present
Subscribers4.69 million[3]
Total views1.20 billion[3]
100,000 subscribers
1,000,000 subscribers
Last updated: 2 May 2023

He is the founder and leader of the Coscu Army, a Spanish-speaking community of esports players and streamers from Argentina.[4] He is also the creator and presenter of the Coscu Army Awards, which is responsible for awarding the most outstanding Twitch users in Argentina during the year[5] and which in 2020 was the most watched broadcast in Latin America and among the ten most watched in the platform's history.[6] Also, in 2021, it premiered the Coscu Army Got Talent event, which is based on awarding the best talent in the contest.[7][8]

As of May 2023, he has more than 3.7 million followers on Twitch;[9] on YouTube, he has more than 4.6 million subscribers and more than 1.2 billion views.[10]

Biography

Martín Pérez Disalvo was born on 3 August 1991 in La Plata, Argentina, the son of Néstor Benigno Pérez and Norma Susana Disalvo, both hospital doctors.[11]

After attending elementary and high school at the Escuela Normal Nacional No 1 "Mary O. Graham", he studied Computer science at the University of La Plata, while working as a graduate trip coordinator and as a summer PR. During this time, he learned that his father had Alzheimer's, so he dabbled in the competitive video game League of Legends as a means of distraction.[12] In between his playing years, he went on to compete for the professional team, Caribbean Union Gaming of Central America,[13] but was unable to continue due to his parents' divorce and constant family problems. He also had a short career as bassist and vocalist of the indie-pop band Looking Up until his departure to devote himself entirely to streaming.

Career

2012–2015: Beginnings

During his professional career in League of Legends, he met another player named Sm1nt, who was doing live streams for Twitch of his games in the game.[14] Pérez Disalvo participated in several transmissions, playing alongside him until Sm1nt encouraged him to start transmitting as well.[15]

On September 26, 2012, Martin created his Twitch channel under the name Shacoscu (a combination of the name of his dog, the symbol of his channel, and a League of Legends character).[16] For four years, he stood out as one of the most important video game streamers in Argentina.[17]

Since 2016: Change in content and popularity

Around 2016 he changed his content based entirely on League of Legends games for IRL, a category on Twitch where the transmitter tells anecdotes and sequences of his life in an ordinary way, in addition to chatting together with his followers.[18] On his channel, he collaborated with emerging trap and freestyle artists such as Lit Killah, Duki, Wos, Ecko, and others, and he was also a judge on a date with Quinto Escalón.[19] He is also credited with popularizing several neologisms that he wittily uses in his streams, which became part of the common slang of teenagers in Latin America, as explained by the Real Academia Española.[20]

In 2018, Coscu became an official Nike ambassador in Argentina.[21] That same year, the Coscu Army managed to become a professional esports team by competing and winning in League of Legends in the Argentine National Circuit, although in September of that year they stopped competing.

In 2019 he hosted the Buenos Aires Trap festival.[22]

In 2020, the community returned to the professional arena with League of Legends and Counter-Strike: Global Offensive teams.[23] In the same year, Coscu hosted the national edition of Red Bull Batalla de los Gallos Argentina with rapper Dtoke.[24]

In 2020, Coscu enters the top ten most influential people in the country, sharing this ranking with personalities such as Alberto Fernández, Cristina Fernández de Kirchner, Mauricio Macri, Lionel Messi, and Tini Stoessel, among others.[25]

In 2021, together with Voraz, a burger restaurant, they created the "insta burger," made from a 100% plant-based medallion, tomato, provolone, grilled egg, and citrus aioli sauce.[26][27]

In the midst of the commotion over the fate of Lionel Messi's career, the footballer held a farewell dinner in Barcelona and invited Coscu, who attended the dinner along with Ibai and Sergio Agüero. Other celebrities, such as Sergio Busquets and Jordi Alba, also attended the event.[28][29] Days later, at Messi's presentation at Paris Saint-Germain, the player was interviewed by Ibai, where he mentioned that the invitation to the farewell dinner was due to the fact that Coscu was leaving for Argentina the following day.[30]

In November 2021, Coscu announced its return to competitive League of Legends, confirming the participation of Coscu Army Esports in the highest national competition, Liga Master Flow (LVP), with a team formed by Nicolás "Grafo" Graffigna, Federico "Zeko" Cristalino, and Uruguayans Santiago "Xypherz" de León and Mateo "Buggax" Aroztegui.[31][32] In December, Coscu Army Espors would have their first participation in the Argentina Game Show in the Mexx Cup, where they would be crowned champion, defeating Racing Club Esports 2–0 in the semi-final and Undead BK 2–0 in the final, thus winning a prize of $250,000.[33]

After the historic dinner with Messi, Coscu went for more, and on December 13 with Samsung, he climbed to the top of the Obelisco with his friend and colleague Geronimo "Momo" Benavides, making a historic stream being the first twitch transmission from this iconic monument of the country, where also appeared greetings from personalities such as Ibai Llanos, Sergio Agüero, Bizarrap, and Rodrigo De Paul, among others.[34][35][36]

In January 2022, it was announced that the Coscu Army Esports roosters, who were set to compete in LVP this month, will now do so under the banner of KRÜ, an organization led by footballer Sergio Agüero.[37][38]

Coscu Army Awards

The Coscu Army Awards is an event that rewards and honors streamers from the Twitch community.

In 2018, he hosted the first Coscu Army Awards event at the Da Vinci School, and it was streamed on Twitch. The event reached a peak of 40 thousand viewers, surpassing the most popular streamer on the platform in the world at the time, Ninja. The streamer of the year award went to Francisco "Frankkaster" Postiglione.[39]

In 2019, the second edition was held at the Obras Sanitarias Stadium in CABA, with a peak of almost 100 thousand spectators. On this occasion, the streamer of the year award went to Nicolás "Grafo" Graffigna.[40]

In 2020, the third edition was organized at the Obras Sanitarias Stadium. It exceeded 425 thousand viewers and became the most watched broadcast of the platform in Latin America, and the streamers awarded Coscu the recognition of "Legend Streamer". A night full of emotions culminated with the awarding of Galo "Pimpeano" Blasco as streamer of the year.[41][42]

In 2021, the fourth edition was held at the Hilton Hotel, with a peak of 367 thousand spectators. On this occasion, the streamer of the year award went to Geronimo "Momo" Benavides, and Frankkaster, Grafo and Pimpeano, champions in previous years, were also honored with a gold ring as a gift.[43][44]

Discography

Singles
Title Artists Year Label
«Loco por ti»[45] Looking Up, Julián Serrano 2016 Independent artist
"Nada de nada" (Remix)[46] DirtyK, Coscu 2018
"Perdóname" (Remix)[47] FMK, Ale Zurita, Coscu, Bizarrap Sony Music Argentina
"Alguien de más"[48] Looking Up R Music
"Vuelve" (versión de Beret)[49] Coscu Independent artist
"My Own" (Remix)[50] KYOTTO, Coscu, Bizarrap 2019
"Calle 2" (Remix)[51] FMK, MYA, Coscu Sony Music Argentina
"No lo sé"[52] Klave, Coscu Independent artist

Collaborations in albums
  • 2013: La fiesta nunca para («La Ronda»)[53]
  • 2017: Somos dos («Looking Up»)[54]

Videography
Título Artists Year Label
«El rap del Demente»[55] Agustín de la O 2018 Independent artist
"Vuelta a la Luna" (remix) YSY A, Duki, Neo Pistea
«Fornai»[56] Duki, Orodembow 2020 DALE PLAY Records / SSJ Records
«Házmelo»[57] Tiago PZK 2021 Mad Move Records / Warner Music
«Como + nadie»[58] MYA, Lit Killah, Rusherking Sony Music Argentina
«Feel Me??»[59] Trueno NEUEN

Awards and nominations
Year Award Category Result Ref
2018 Award Martin Fierro Digital Best gamer content Nominated [60]
2020 Coscu Army Awards Legend Streamer Won [61]
2021 MTV Millennial Awards Streamer of the Year Nominated [62]
2021 Premio Filo Best Black Box Won [63]
2022 ESLAND Awards Dance of the Year Nominated [64]

References
  1. "Quién es Coscu, el streamer del momento amigo de Leo Messi y el Kun Agüero". TN (in Spanish). 20 February 2022.
  2. "Followers". Twitch tracker.
  3. "About Coscu". YouTube.
  4. "Coscu, el Señor Twitch – Revista Anfibia". 24 September 2020.
  5. de 2020, PorAlan Cruz20 de Diciembre. "Coscu Army Awards: todo lo que tenés que saber sobre la entrega de premios a la comunidad local de streamers". infobae (in European Spanish).
  6. Martinez, Emilio (21 December 2020). "Los Coscu Army Awards alcanzaron un pico de 425 mil espectadores en simultáneo en una noche repleta de emociones". Cultura Geek (in Spanish).
  7. "Coscu quiere revolucionar Twitch: Coscu Army Awards de dos días y un hotel para todos los streamers". www.tycsports.com.
  8. "Morena Beltrán aceptó la propuesta de Coscu y revolucionó las redes". Bolavip Argentina (in Spanish). 2 October 2021.
  9. "coscu's Twitch Stats Summary Profile (Social Blade Twitch Statistics)". socialblade.com.
  10. "Coscu's YouTube Stats (Summary Profile) – Social Blade Stats". socialblade.com.
  11. "El mal momento de Coscu: sufrió dos dolorosas pérdidas en pocos días". Todo Noticias (in Spanish). 20 August 2020.
  12. "El rey del stand-up para picantes". La Nación (in Spanish). 12 April 2017.
  13. "Somos pibes que la hicimos solos; no vino ni un empresario ni el más picante". Filo News (in Spanish). 12 March 2020.
  14. "Coscu: "Somos pibes que la hicimos solos. No vino ni un empresario ni el más picante" Caja Negra". YouTube. 11 March 2020.
  15. ElPais (28 August 2020). "Insta, buenardo o de ruta: el lenguaje adolescente que popularizó Coscu". Diario EL PAIS Uruguay (in Spanish).
  16. "Coscu, el Señor Twitch – Revista Anfibia". 24 September 2020.
  17. "El rey del stand-up para picantes". La Nación (in Spanish). 12 April 2017.
  18. "El rey del stand-up para picantes". La Nación (in Spanish). 12 April 2017.
  19. "¿Cómo pasa la cuarentena un streamer? Coscu lo cuenta en Filo.tón". Filo News (in European Spanish). 18 April 2020.
  20. ElPais (28 August 2020). "Insta, buenardo o de ruta: el lenguaje adolescente que popularizó Coscu". Diario EL PAIS Uruguay (in Spanish).
  21. "Quintero, sus gustos musicales y el mensaje para los jóvenes". Pasión Monumental (in Spanish). 9 August 2020. Archived from the original on 1 May 2021. Retrieved 16 March 2022.
  22. Conti, Dante (2 December 2019). "Buenos Aires Trap: el fenómeno de los outsiders". Silencio (in Spanish).
  23. Benaim, Lucas (23 March 2020). "Coscu Army vuelve a los esports con un equipo de League of Legends y otro de Counter Strike". Cultura Geek (in Spanish).
  24. Olé (29 October 2020). "Red Bull Argentina 2020: Coscu será comentarista de la nacional". Olé (in Spanish).
  25. "El streamer "Coscu" entre las personas más influyentes de internet en el 2020". En Agenda.
  26. "Post de Vorazrestaurant en su cuenta oficial de instagram". Instagram.
  27. "Post de Coscuarmyoficial en su cuenta oficial de instagram". Instagram.
  28. "Coscu, con Ibai en la despedida de Messi: "La mejor noche de mi vida"". TyC Sports. 8 August 2021.
  29. Olé (7 August 2021). "Los memes por la cena de Messi con Coscu, Ibai, Agüero y más". Olé (in Spanish).
  30. "Messi y su primera aparición en Twitch con el streamer Ibai Llanos: 330 mil espectadores y la promesa que le pudo cumplir a Coscu". TyC Sports. 11 August 2021.
  31. "Coscu volverá a competir en LoL junto a la Coscu Army". Codigo ESports. 5 November 2021.
  32. "Coscu Army completó su equipo de LoL con Buggax". Codigo ESports. 9 December 2021.
  33. "Coscu Army se consagró en la Mexx Cup de League of Legends". TyC Sports. 13 December 2021.
  34. "¿Se viene stream de Coscu desde la punta del Obelisco?". FiloNews. 11 December 2021.
  35. "¡HISTÓRICO! Coscu y Momo hicieron una transmisión desde la punta del Obelisco". TyC Sports. 14 December 2021.
  36. "Histórico: Coscu y Momo transmitieron desde la punta del Obelisco". FiloNews. 14 December 2021.
  37. "Liga Master Flow: KRÜ y Coscu Army anuncian su alianza". Codigo Esports. 13 January 2022.
  38. "Kru Esports y Coscu Army se fusionan en un nuevo equipo de League of Legends". Viax Esports. 13 January 2022.
  39. "La Coscu Army premió a sus streamers y la rompió en Twitch – TyC Sports". TyC Sports. 3 December 2018.
  40. "La Coscu Army entregó sus premios a lo mejor del 2019". infobae (in European Spanish).
  41. "Coscu Army Awards 2020: récord y Pimpeano como streamer del año – TyC Sports". TyC Sports (in Spanish). 21 December 2020.
  42. "Los Coscu Army Awards alcanzaron un pico de 425 mil espectadores en simultáneo en una noche repleta de emociones". Cultura Geek (in Spanish). 21 December 2020.
  43. "Coscu Army Awards 2021: todas las ternas y sus ganadores". TyC Sports (in Spanish). 24 December 2021.
  44. "Coscu Army Awards 2021: Momo Benavides es el streamer del año". TyC Sports (in Spanish). 24 December 2021.
  45. "Loco por ti – Looking Up, Julián Serrano". Shazam.
  46. "Nada de Nada (Remix) – Dirty K & Coscu". Genius.
  47. "Perdóname (Bizarrap Remix) – FMK, Coscu & Ale Zurita". Genius.
  48. "Alguien De Más – Looking Up". Genius.
  49. "Vuelve (Cover) – Coscu". Genius.
  50. "My Own (Remix) – Bizarrap, KYOTTO, Coscu". Genius.
  51. "Calle 2 (Remix) – FMK, MYA & Coscu". Genius.
  52. "No Lo Sé – Dirty K & Coscu". Genius.
  53. "La fiesta nunca para – La Ronda". Shazam.
  54. "Somos dos – Looking Up". Shazam.
  55. "Demente Rap- Agustín de la O". Genius.
  56. "Fornai – Duki Ft Orodembow". Genius.
  57. "Házmelo – Tiago PZK". Genius.
  58. "Como + Nadie – MYA, Rusherking, Lit Killah". Genius.
  59. "Feel Me?? – Trueno". Genius.
  60. "¡Frankkaster es el gamer del año!". Olé. 12 December 2018.
  61. "Coscu Army Awards 2020: Todos los ganadores". Codigo Esports. 21 December 2020.
  62. "¡Auronplay se lleva el premio de Streamer del Año en MTV MIAW 2021". Dexerto. 15 July 2021.
  63. "Ya están los resultados de los Premios Filo 2021". Filonews. 5 January 2022.
  64. "TheGrefg anuncia los premios Esland a los mejores creadores de contenido hispanohablantes: ¡nominados, como votar y más!". CulturaGeek. 17 December 2021.
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