Courtney Adeleye

Courtney Adeleye is an American entrepreneur and the CEO and founder of Mane Choice, a hair care products company.[1] Her initial investment was $500 and the company, as of 2018, has $25 million in sales.[2]

Background and career

Adeleye was raised in Detroit, Michigan.[3] While she was studying nursing at the University of Michigan, she started to experiment with hair care products for herself. She started a YouTube channel that soon grew to have 100,000 members. Her products are now found in over 20,000 retail stores and include more than 90 hair treatments[4] and vitamins.[5][6] She has featured in Entrepreneur magazine[7] and on other outlets as a self-made entrepreneur to watch.[8] The Mane Choice was acquired by MAV Beauty Brands in 2019.[9]

Philanthropy

She launched Pay My Bill, in which she pays off a bill for one of her Instagram followers each month. She has paid off more than 150 bills to date.[2] She also helped during Hurricane Harvey in Texas by putting people up in hotels.[3] In August 2018, she received press from many outlets for presenting her daughter’s teacher with a new car.[10]

Awards

Adeleye's awards include the 2017 Stevie Silver Winner for Women in Business, 2017 CurlBOX Award and the Fall 2017 Beauty O-Ward by O Magazine.[4]

References
  1. "How this Former Nurse Built a Profitable Haircare Business from YouTube". Black Enterprise. May 11, 2016. Retrieved February 10, 2019.
  2. Natalie Dreier, Cox Media Group National Content Desk. "Mom gives daughter's teacher new car so educator doesn't have to ride multiple buses to work". The Atlanta Journal-Constitution. Retrieved February 7, 2019.
  3. Syphrett, Shani. "This Beauty Entrepreneur Is Going To Great Lengths To Give Back To Her Customers". Forbes. Retrieved February 7, 2019.
  4. "How A Kitchen Experiment And A $500 Investment Became A Multi-Million Dollar Business". SWAAY. February 2, 2018. Retrieved February 7, 2019.
  5. "Meet Entrepreneur Courtney Adeleye, Founder Of "The Mane Choice"". Bossip. April 18, 2018. Retrieved February 7, 2019.
  6. cosmeticsdesign.com (July 19, 2017). "Brand founder and industry visionary Courtney Adeleye talks hair care and wellness at Cosmoprof". cosmeticsdesign.com. Retrieved February 10, 2019.
  7. Rockwood, Kate (January 11, 2017). "These Entrepreneurs Show You Can Start a Business at Any Age". Entrepreneur. Retrieved February 10, 2019.
  8. "Here Are 5 Self-Made Entrepreneurs You Should Know". July 12, 2018. Retrieved February 10, 2019.
  9. Williams, Colleen (March 27, 2020). "MAV Brands Acquires The Mane Choice". Afrotech. Retrieved March 27, 2020.
  10. Kenney, Tanasia (August 8, 2018). "CEO of Black Beauty Brand Mane Choice Gifts Daughter's Teacher with Brand New Car". Atlanta Black Star. Retrieved February 7, 2019.
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