New World Pasta

The New World Pasta Company, a wholly owned subsidiary of Ebro Foods,[2] was a retail branded pasta manufacturer in North America.[3] New World Pasta headquarters was in Harrisburg, Pennsylvania. The company was formed in 1999 when the Hershey Company's pasta business was divested to a private equity group. After its formation, New World Pasta acquired the four remaining brands of Borden's pasta business in July 2001 that the American Italian Pasta Company had not purchased a month earlier (Prince, Creamette, Catelli, and Lancia). New World Pasta declared bankruptcy in 2004.[4][5] In 2006 it was acquired by Ebro Puleva S.A., a food company based in Spain.[6][7]

New World Pasta Corporation
TypeCorporation
Founded(January 27, 1999 (1999-01-27))[1]
Defunct2021
FateBrands sold to Barilla, TreeHouse Foods, and Post Holdings
Headquarters
Harrisburg, Pennsylvania
,
U.S.
Number of locations
5
Area served
North America
Key people
Bastiaan de Zeeuw (CEO)
ProductsPasta, Noodle
WebsiteOfficial Website at the Wayback Machine (archived 2016-12-19)

As part of Ebro Puleva, New World Pasta acquired Strom Products in 2012, including the No Yolks and Wacky Mac brands.[8]

Effective January 1, 2017, American Rice, Inc., and New World Pasta Company merged into Riviana Foods Inc.[9]

On November 5, 2020, it was announced that the American Beauty, Creamette, Light 'n Fluffy, No Yolks, Prince, San Giorgio, Skinner, and Wacky Mac brands would be sold to TreeHouse Foods.[10] This was followed by the sale of the Catelli and Lancia brands to Barilla on February 1, 2021,[11] and the flagship Ronzoni brand to Post Holdings on March 30, 2021.[12]

Former brands

United States
Three dry pasta lines making spaghetti at the Ronzoni Macaroni Company factory in New York, circa 1960.

Sold to Post Holdings
  • Ronzoni - The flagship brand of New World Pasta, available in Connecticut, Florida, Georgia, Maryland, Massachusetts, New Jersey, New York, North Carolina, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, and Washington.

Sold to TreeHouse Foods
  • American Beauty - Available in Arizona, Arkansas, California, Colorado, Idaho, Kansas, Montana, Nevada, New Mexico, Oregon, Utah, Washington, and Wyoming.
  • Creamette - Available in Illinois, Indiana, Iowa, Kentucky, Michigan, Minnesota, Missouri, North Carolina, North Dakota, Ohio, South Carolina, Virginia, West Virginia, and Wisconsin. Acquired from Borden in 2001.
Creamette Company historic headquarters in Minneapolis
  • Light 'n Fluffy - Available in all states east of the Mississippi River.
  • No Yolks - Available nationwide.
  • Prince - Available in Connecticut, Illinois, Maine, Massachusetts, Michigan, New Hampshire, New Jersey, New York, Rhode Island, and Vermont. Acquired from Borden in 2001.
  • San Giorgio - Available in Delaware, Maryland, New Jersey, New York, Ohio, Oklahoma, Pennsylvania, Virginia, and West Virginia.
  • Skinner - Available in Alabama, Arkansas, Louisiana, Mississippi, Nebraska, Oklahoma, and Texas.
  • Wacky Mac - Available nationwide, sold exclusively at Walmart stores as of 2015.

Canada (sold to Barilla)
Catelli factory in the port of Montreal
  • Catelli - Acquired from Borden in 2001. Replaced Ronzoni name in Canada since October 13, 2013.
  • Lancia - Acquired from Borden in 2001.

References
  1. "Search Business Entity". Pennsylvania Department of State. Retrieved 2020-03-14.
  2. "New World Pasta". Retail & Food Best Practices. 2011-12-21. Retrieved 2020-03-14.
  3. "Company Overview of New World Pasta Company". BusinessWeek. 2016-03-05. Archived from the original on 2016-03-06.
  4. "New World Pasta Files for Bankruptcy". 2004-12-05. Retrieved 2020-03-14.
  5. "New World Pasta files for bankruptcy". USA Today. 2004-12-05. Retrieved 2020-03-14.
  6. "Ebro Puleva to buy US, Canada's new world pasta for 362.5 mln usd UPDATE". Forbes. 7 June 200. Archived from the original on 2010-05-01.
  7. "Ebro Puleva will acquire New World Pasta, leader in pasta in the USA and Canada". Ebro Foods. 2006-06-07. Retrieved 2020-03-14.
  8. "New World Pasta Buys Strom Products' No Yolks® and Wacky Mac® Dry Pasta Brands and Assets". PR Newswire. 2011-12-21. Retrieved 2020-03-14. New World Pasta is the largest branded pasta manufacturer in North America with leading brands [...]
  9. Olivia Pulsinelli (2016-12-14). "Spain-based food co. to combine brands into Houston-based business". Houston Business Journal. Retrieved 2020-03-14.
  10. "TreeHouse wraps Riviana pasta deal". Baking Business. November 5, 2001. Retrieved October 14, 2021.
  11. "Barilla Group announces acquisition of Catelli dry pasta". Barilla. February 1, 2021. Retrieved October 14, 2021.
  12. "Post Holdings to Buy Ronzoni Pasta". Food Processing. March 30, 2021. Retrieved October 14, 2021.


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