Creativity, Inc.

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration is a 2014 book, written by Edwin Catmull and Amy Wallace, about managing creativity in business.[1]

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
Paperback edition
AuthorsEdwin Catmull and Amy Wallace
CountryUnited States
LanguageEnglish
GenreBusiness, Economics
PublisherTransworld Publishers Limited
Publication date
April 8, 2014 (2014-04-08)
Media typePrint
Pages320
ISBN978-0552167260
Websitewww.creativityincbook.com

As a co-founder of Pixar, Catmull discusses the environment and ideals he and his colleagues built at the company that made it so popular and profitable.[2]

Background

In the book, Catmull describes growing up idolizing Walt Disney, as well as moving to and growing up in Utah as a child.

Despite his interests in animation, he pursued studies in math, physics, and computer science in college, as a Ph.D. student at the University of Utah.[3][4]

Eventually, this led him to a graduate degree under Ivan Sutherland, the "father of computer graphics," also at the University of Utah. Many decades before computer animation existed, Catmull began developing the programming to do 2D and 3D computer graphics. During this time, he was recruited to work at Lucasfilm, becoming vice president of Industrial Light and Magic's computer graphics division. In 1986, Steve Jobs bought that division and co-founded Pixar Animation Studios with Catmull and John Lasseter. There, Catmull soon became Chief Technical Officer.[5]

Reception

The New York Times said, "Catmull's book is quickly becoming the latest bible for the show business crowd." The book has also garnered positive reviews from The Wall Street Journal, Publishers Weekly, and Financial Times.[3][5][6][7]

References
  1. "Book review: Creativity, Inc By Ed Catmull, with Amy Wallace". The Independent. 2014-04-05.
  2. "About the Book | Creativity, Inc".
  3. Pinkerton, Stewart (2014-04-11). "Book Review: 'Creativity, Inc.' by Ed Catmull". Wall Street Journal. ISSN 0099-9660.
  4. CREATIVITY, INC. by Ed Catmull , Amy Wallace | Kirkus Reviews.
  5. Catmull, Ed (September 2008). "How Pixar Fosters Collective Creativity". Harvard Business Review.
  6. "Nonfiction Book Review: Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull".
  7. Graphics, FT Interactive. "Creativity, Inc by Ed Catmull, Amy Wallace".
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