Crispa (clothing brand)

Crispa was established in 1948[1] as a department store chain by the spouses Pablo and Crisanta Floro.[2] The name is a portmanteau of the couple's first names and was later also used for its textile manufacturing business.[2]

The brand gained a good reputation by the 1970s with its line of T-shirts, coinciding with the success of its fabled basketball team, the Crispa Redmanizers.[1][2][3] The basketball team was established in 1956 by Valeriano "Danny" Floro, one of the sons of the Floro couple.[1][2]

The original Crispa shirts and underwear were made purely from cotton and underwent a mechanical process called "Redmanization" to make the cloth dimensionally stable and more resilient to unwanted shrinking after washing.[1][3] Crispa's garment and textile products were marketed as "Redmanized", "shrunk-to-fit".[1][3] Crispa would discontinue its manufacturing and retail businesses, as well as disband its basketball team, following the decline of the Floro business enterprises by the late-1980s.

During the mid-2000s, the Crispa brand was briefly revived by Star Textiles, Inc. with a line of shirts similar to the original line.

In 2020, VNF and Sons, Inc., owned by certain grandchildren of Danny Floro, revived the Crispa brand with the introduction of a new line of T-shirts.[1][2][3]

• Crispa Redmanizers
• Crispa 400

• Searching for the elusive Crispa store - Hey Ednan! - December 15, 2007