DL1961

DL1961 is a global premium denim brand that is carried in hundreds of stores.[1] The brand was founded in 2008 using XFIT LYCRA,[2] a fabric it has patented.[3] XFIT is a cotton-wrapped Lycra thread intertwined with polyester made by DL parent company ADM Denim, which was founded by Faisal and Meliha Ahmed.[4] The company uses an eco-friendly manufacturing process that it introduced in 2013 to use less water, waste, and dye.[5][6] The brand has a maternity line.[7]

DL1961
Founded2008
FounderFaisal & Maliha Ahmed
Key people
Zahra Ahmed (CEO)

The company uses renewable energy from solar panels for their factory operations.[8] According to the DL1961 CEO, Zahra Ahmed,[9] the brand is "centered around innovation and technology".[10]

According to Vogue journalist, Liana Satenstein, DL1961 is "known for its jumpsuits and easygoing styles".[11] Chicago Tribune journalist Alexia Elejalde-Ruiz says the brand is known for its "four-way stretch, designed to be slimming and to prevent sagging".[12] Glamour journalist Fawnia Soo Hoo described the brand as "The high-tech, eco-chic jean".[6]

Notes
  1. Dunn, Laura (April 15, 2015). "Women in Business Q&A: Sarah Ahmed, Creative Director, DL1961 Premium Denim". The Huffington Post. Retrieved September 7, 2017.
  2. "XFIT LYCRA® Fabrics Featured in DL1961's First Fashion Week Runway Show in New York City". Businesswire. September 5, 2012. Retrieved September 7, 2017.
  3. "DL1961 Premium Denim And Fashion Specialty Retailer Nordstrom Partner For Digital Denim Kiosk". PR Newswire. December 18, 2014. Retrieved September 7, 2017.
  4. Haber, Holly (May 29, 2012). "DL1961 in Bag Snob Collaboration". Women's Wear Daily. Retrieved September 7, 2017.
  5. Kirkpatrick, Emily (October 13, 2016). "Jessica Alba's First Collection for DL1961 Is Now on Revolve". People. Retrieved September 7, 2017.
  6. Hoo, Fawnia Soo (August 13, 2013). "Your Guide to Fall Denim: From Waxed Jeans to Baseball Caps, It's All Right Here, Straight From the Pros". Glamour. Retrieved September 7, 2017.
  7. Magsaysay, Melissa (September 29, 2011). "Stars like Kaley Cuoco, Brian Austin Green try on jean designs". Los Angeles Times. Retrieved September 7, 2017.
  8. "DL1961 Premium Denim". Good Companies. Retrieved 2019-12-09.
  9. Greenstein, Tracey (2019-06-05). "Sustainable Denim Brand DL1961 Appoints New CEO". WWD. Retrieved 2019-12-09.
  10. Carter, Felicity (2019-07-29). "Get To Know The Menswear Denim Trends According To Leading Brand, DL1961". Forbes. Archived from the original on 2019-07-30. Retrieved 2019-10-29.
  11. Satenstein, Liana (August 3, 2017). "Emily Ratajkowski, the New Face of DL1961, Loves Vintage Denim and Hates Tight Jeans". Vogue. Retrieved September 7, 2017.
  12. Elejalde-Ruiz, Alexia (December 30, 2014). "Digital denim kiosk helps drive sales for jeans brand DL1961". Chicago Tribune. Retrieved September 7, 2017.


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