dm-drogerie markt

dm-drogerie markt (usually abbreviated as dm) is a chain of retail stores headquartered in Karlsruhe, Germany, offering cosmetics, healthcare items, household products and health food and drinks. The company was founded in 1973, when it opened its first store in Karlsruhe.[2]

dm-drogerie markt GmbH + Co. KG
TypeGmbH & Co. KG
IndustryRetail
Founded1973 (1973)
Headquarters
Karlsruhe
,
Germany
Key people
Christoph Werner (CEO)
Revenue€12.265 billion (2021)[1]
Number of employees
66,076 (2021)[1]
Websitedm.de
The headquarters of dm since 2019

In its industry sector, dm-drogerie markt is Germany's largest retailer measured by revenues.[3] The company is known for its flat hierarchical structures and high level of social commitment. Götz Werner claimed that the well-being of employees is more important than the company's returns.[4]

dm has more than 62,600 people employed in more than 3,700[1] stores in twelve European countries. In the 1970s, dm only had outlets in Germany and Austria. In the 1990s, it opened stores in the Czech Republic, Hungary, Slovenia, Slovakia, and Croatia. In the 2000s, the company expanded to Serbia, Bosnia-Herzegovina, Romania, Bulgaria, North Macedonia, Italy and Poland.[1]

In March 2017, for the first time in its history, dm-drogerie markt started selling to consumers outside Europe with an Alibaba Group's Tmall Global cross-border flagship store to China.[5] This expansion was initiated and is managed by a Shanghai-based Tmall Partner oddity Asia.

DM store in Zagreb, Croatia

Locations

Figures for the number of stores in Europe as of 6 December 2022:[1]

Country Since No. of stores
Austria1976386
Bosnia and Herzegovina200684
Bulgaria2009108
Croatia1996171
Czech Republic1993249
Germany19732096
Hungary1993262
Italy201772
Macedonia201222
Poland202210
Romania2007127
Serbia2004119
Slovakia1995158
Slovenia1993101

See also

References
  1. "Unternehmenszahlen von dm-drogerie markt" (in German). dm. Retrieved 30 September 2021.
  2. "Kevin David Lehmann". Forbes. Retrieved 25 June 2021.
  3. Rekordumsatz: Der Siegeszug der Drogeriekette DM. Frankfurter Allgemeine Zeitung, 24 October 2013 (in German)
  4. Best Brands Awards: Götz Werner ist die beste Unternehmermarke. Wirtschaftswoche, 7 February 2013 (in German)
  5. "Web2Asia launches dm-drogerie markt on Alibaba Tmall Global". 6 March 2017. Retrieved 10 March 2017.
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