Dharampal Satyapal Group

Dharampal Sugandhi, the founder of DS Group, established a small perfumery store in Chandni Chowk, Delhi in 1929. He created products using essential oils such as Agarbattis, Flavoured supari, Gulabjal, and Tobacco. Over time, his blended tobacco gained popularity.[10]

By the late 1940s Lala Dharampal Sugandhi’s son Satyapal Sugandhi, the founder of DS Group joined the business. The company introduced its inaugural tobacco brand called 'BABA' in India in 1958.[3][11] The company went on to launch a range of other brands, including 'Tulsi'.[12][9]

‘Rajnigandha’ the Mouth Freshener and ‘Pass Pass’, the confectionery brand established new categories.[13][14]

The Group diversified in foods and beverages in the year 1987 with Catch Salt & Pepper sprinklers.[8][15][16] The beverage range was launched with ‘Catch Natural Spring Water’ in 1999, followed by mixers, clear flavored water, soft drinks, and juice beverages. [17][18]

The Group further added Rajnigandha Silver Pearls, Maze, Chingles, and Pass Pass Pulse to its confectionery vertical.[19][20][21]

The Group made its entry into the hospitality industry by acquiring properties in both the business and leisure segments.[8] Additionally, the Group has also invested in the Agri sector, which includes an agroforestry division, hydroponics using greenhouses to cultivate various exotic crops, vegetables, and flowers.[22][23][24][3][25]

In 2022, the group's headquarters was awarded Leadership in Energy and Environmental Design (LEED) Platinum certification, under the US Green Building Council (USGBC) for being a green building.[26][27][28]