Damo and Ivor

The song and video, "Everybody's Drinkin'" debuted on Republic of Telly, a TV review and magazine programme on Irish public broadcaster, RTÉ Two. This was aided by the video, which cost €2,470 to make,[2] going viral on YouTube and gaining over 70,000 hits in under a week. The song which is a double-pronged attack on Dublin drinking culture[5] resembles David Guetta's "Sexy Chick" and tells the story of a raucous night out from characters on both sides of the social divide. It features two contrasting Dublin stereotypes, which ends in each "getting shitfaced". It debuted at number six in the Irish Charts in April 2011[2] and has been compared to The Rubberbandits' "Horse Outside" which was also featured on Republic of Telly.[6]

"Big Box Little Box" is the second single released by Damo and Ivor, released on 24 October 2011.[7]

After the positive reception of Damo and Ivor on Republic of Telly, RTÉ Two commissioned a television show based on the duo. It follows the story of the identical twin brothers who were separated after birth. Their mother, unable to look after both of them, sells Ivor to a wealthy family in Foxrock, Dublin, while Damo is raised by his grandmother. Damo and Ivor began airing 16 September 2013 on RTÉ Two.[8]

Irish singer-songwriter Damien O'Regan tried to sue the national broadcaster and Andrew Quirke for alleged copyright infringement over their use of the name "Damo" in the television show Damo and Ivor several days before it was set to air. He claimed he registered the name "Damo" with the Irish Patent Office several years beforehand and believed the infringement would damage the goodwill he had spent years building. He brought his case to the Irish High Court and requested an injunction.[1] The show aired as planned and the case was dropped with O'Regan agreeing to waive any entitlements or rights to the name "Damo" as part of the Damo and Ivor concept.[9]

"Everybody's Drinkin'" has attracted some criticism with Michael O'Doherty of the Evening Herald calling it an "expensively produced, booze-sodden, bikini model-infested video homage to binge-drinking."[10] The Irish National Parents Council Post Primary said: "The implication of this behaviour is being trivialised and glamorised without any cognisance of the danger to the lives of our young people" while Fionnuala Sheehan, chief executive of Drink Aware is quoted as saying "We are concerned about trends such as these because, the more people are exposed to images of excessive drinking, the more they normalise such behaviour."[2]