Damon Way

Damon Way (born September 23, 1971) is an American designer, brand marketer, and entrepreneur. He co-founded DC Shoes[1][2] in 1994. In 2008 he became a partner at Incase Designs, and transitioned to Chief Brand Officer.[3] In 2016 he launched skateboarding apparel brand, FACT.[4] In 2018 he cofounded spatial audio brand Syng,[5] where he currently serves as Chief Brand Officer.

Damon Way

Early life

Damon Way was born in Portland, Oregon in 1971. He was brought up by his mother alongside younger brother, and professional skateboarder, Danny Way, in San Diego California.

Career

In 1991, he started Eightball clothing with friend Ken Block and Danny Way.[2] They would go on to create a number of brands throughout the early 1990s: Droors Clothing, Dub Brand Outerwear, Blunt Snowboard Magazine, and DC Shoes.[6] In 2004 DC Shoes was sold to Quiksilver.[7] In 2008 Damon left DCShoes to become the Chief Brand Officer and partner at Incase Designs. Damon launched FACT in June, 2016 as a new brand idea deriving from familiar elements of music and skateboarding he experienced through the '80s and '90s.[8] In 2016 he joined ex-Apple designer Christopher Stringer to start Syng,[9] a company committed to advancing spatial sound technologies.

References
  1. Kailee Bradstreet (3 April 2008). "DC Co-Founder Damon Way Takes on New Roles; Transitions to Incase". Transworld Business. Retrieved 2012-10-22.
  2. Blehm, Eric (2003). Agents of Change: The Story of DC Shoes and its Athletes. Harper Collins. ISBN 978-0756791742.
  3. Josh Hunter (6 May 2008). "Exclusive Interview with Damon Way". Transworld Business. Retrieved 2012-10-22.
  4. Berrics (June 27, 2016). "NEXT NEW WAVE TRAJECTORY FACT". NEXT NEW WAVE TRAJECTORY. The Berrics. Retrieved August 5, 2016.
  5. Jonathan Bell (18 May 2021). "Syng is rethinking the art of speaker design". Wallpaper Magazine. Retrieved 2022-03-08.
  6. Fast Company Staff=2013-13-09 (12 June 2003). "Most Innovative Companies, 20_Ken Block and Damon Way". Archived from the original on 2012-10-26.
  7. Transworld=2013-12-09 (9 March 2004). "Quiksilver Buys DC Shoes".
  8. Ware, Leland (June 28, 2016). "Damon Way Launched a New Brand". The Ride Channel. The Ride Channel. Retrieved August 5, 2016.
  9. "Syng's smart Cell Alpha will map out the best sounds for your space".


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