Dan Fable

Fable was born Daniel George Newman.[1] He became interested in music after becoming a fan of Eminem, and would record tracks using a cheap microphone[2] and Audacity. He told a May 2021 episode of the Pretendship podcast that, having underwent guitar lessons as a teenager, he spent "a bit of time" in prison, "went in rapping and came out singing" after "brownnosing" himself a guitar from the prison's chapel, spent the rest of his incarceration "writing things over nothing or over songs on the music channel on the TV", and came out wanting to be Ed Sheeran.[3]^: 27:20 After leaving school, he became a joiner, and built himself a home studio; after finding that other artists were happy to pay him to use it, he started his own record label, which went bust in 2017.[2]

Later that year, he set up a budget videography company, Keep Me Young, which offered two live music videos and a photoshoot for £100; explaining himself to Fstoppers.com, he explained that he was able to keep costs down by shooting basic, non-custom videos, that each act had two hours including an hour to film and half an hour for a photoshoot, that he personally took care of shooting, lighting, and editing himself, and that he filmed in a studio near a recording studio owned by the same landlord.[4] In 2020, after his independent label also closed due to the COVID-19 pandemic in the United Kingdom, he decided to diversify into promoting himself.[2]

In March 2022, Venbee released a clip of her then-unfinished collaboration with Newman, "Low Down", a song about depression.[5] It went viral on the platform, resulting in a mad rush to finish the song;[6] the song later charted at No. 59 on the UK Singles Chart.[7] He then co-wrote her second single, "Messy in Heaven",[6] a diatribe about drug addiction[8] which charted at No. 3 on the same chart.[7] He then released "One Punch Tommy", a song about toxic masculinity.[9]