Daniel J. Hulme

Hulme founded NPComplete Limited in 2007, and incorporated it in 2008, a few months before completing his PhD. NPComplete Limited trades as Satalia.[4][2] The London-based company provides full-stack AI consultancy and products, helping organisations harness data science, machine learning and AI to solve complex problems, including real-time optimisation. NPComplete refers to mathematical NP-completeness, which describes a class of exponential problems in the field of computational complexity theory. The trading name of NPComplete, Satalia, is intended as a portmanteau of SAT (Short for satisfiability, as in the Boolean satisfiability problem) and the Latin phrase Et alia. Satalia seeks to solve hard problems, in particular the class of exponentially hard problems found in academia and industry known as NP-hardness.[5] While much of Satalia's focus in on helping firms cut costs and increase revenue, Hulme has stated the firm also has a higher vision. Which is to help anyone, from any part of the world, to contribute to innovations, and "enable everyone to live beyond themselves", even if this is not the reality within Satalia itself.[6][2][1] In 2016, Satalia was the only UK company to appear in the Gartner Cool Vendors list for data science. [7] In November 2019, City A.M. reported that Satalia was the 39th fastest growing tech firm in the UK, with three year growth at 886%.[8] Satalia was acquired by WPP plc in August 2021 for a rumored $100,000,000, where Hulme was the majority shareholder.[9] Whilst Hulme still continues his roles as CEO of Satalia, as part of the acquisition he was appointed as Chief AI Officer of WPP, and was recognized by AI Magazine in 2023 as one of the Top 10 Chief AI Officer's globally.[10]

Hulme's master's degree topic was on simulating artificial life with Artificial Neural Networks. His PhD spanned modelling bumblebee brains and mathematical optimization. Hulme maintained his connection with UCL after completing his doctorate, staying on in various teaching positions. From 2014 to Oct 2019 he was the Director of UCL's Business analytics MSc, which dealt with the application of AI to government, social, and business problems. As of 2020, Hulme is UCL's Entrepreneur In Residence. He is also a faculty member and lecturer at Singularity University, and a visiting lecturer at London School of Economics's Marshall Institute.[3][11][12] [2][1]

Hulme frequently speaks for TEDx, Google and at various other events. He specialises in Artificial Intelligence, Decentralization, Organisational Design, and Innovation. He has written numerous articles and contributed to several books, largely concerning AI, as well as applied technology and related ethical issues. In 2017, along with Elon Musk, Stuart J. Russell, Geoffrey Hinton and Demis Hassabis, Hulme was one of the 116 founders of robotics and AI companies to sign an open letter to the United Nations, warning against the use of AI in autonomous weapons. Hulme also consults with various companies, governments and other organisations, independently of Satalia.[13][14][2][1]