Daniela Simpson

Daniela Simpson (born May 11, 1976) is a marketing executive and an American businesswoman of Czech descent. She is currently the General Manager at Ferrara Candy Company, and is a two-time winner of the Most Innovative New Product Award in the non-chocolate category at the National Confectioners Association Sweets & Snacks Expo.[1]

Daniela Simpson
Alma materUniversity of Economics, Prague
UCLA Anderson School of Management (MBA)
OccupationMarketing
EmployerFerrara Candy Company
SpouseAaron Simpson

Career

Daniela Simpson is currently the General Manager at the Ferrera Candy Company, overseeing their US$1.1 billion candy and fruit snacks business unit. She joined Ferrera after playing a key role in the sale of the Nestlé Confections & Snacks business, which sold to Ferrera for US$2.8 billion in January, 2018.[2]

At Nestlé, where Simpson served as Marketing Director,[3] she oversaw a $500 million portfolio of brands.[4] Simpson notably led the creation of the US$100 million Skinny Cow chocolate business, which was included on Nielsen's list of 14 Breakthrough Innovations of the Year in 2013.[5]

Memberships and Associations

Simpson serves on the board of directors of Purpics.

Honors and awards

Daniela has earned two Most Innovative New Product Awards at the yearly National Confectioners Association Sweets & Snacks Expo. In 2016 she and her team received the award for Nerds Lucha Grande and in 2018 she won for Big Chewy Nerds.[6]

Simpson is a frequent guest lecturer at Pepperdine Graziadio Business School.[7]

Education

Simpson's undergraduate degree is in marketing from University of Economics, Prague[8] and she received her MBA from UCLA Anderson School of Management.

Personal

Daniela is married to Aaron Simpson, an animation producer.

References
  1. "How to Use the '20/20/20 Rule' to Know If Demand for Your Startup Will Last". www.inc.com.
  2. "Nestle is selling its U.S. candy business to Ferrero for about $2.8 billion". www.usatoday.com.
  3. Yoon, Eddie (30 December 2016). "Don't Overlook the Small Brands You Already Own". Harvard Business Review.
  4. "Nestle USAs entrepreneurial director of marketing plus Woolworths joins CMO Momentum line-up". www.cmo.com.au. 31 May 2018.
  5. "Meet The Breakthrough Innovations Of 2013". www.forbes.com.
  6. "Big Chewy NERDS Wins Most Innovative New Product Award in Non-Chocolate Category at 2018 Sweets & Snacks Expo". www.businesswire.com. 23 May 2018.
  7. "Graziadio School of Business and Management". www.rssing.com.
  8. "Základy práce s PC a Windows". www.vse.cz.
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