Darling (magazine)

Darling Magazine's Founder and Editor-in-Chief Sarah Dubbeldam, and her husband Steve Dubbeldam created Darling in 2009. The magazine began as a blog and produced its first print issue in the fall of 2012.[2][3] Darling is advertised as embracing women of different ethnicities and body types and no photographs are retouched to alter women's faces or bodies.[4] Its articles tend to include topics of self-empowerment, self-improvement, career, relationships, style, travel, recipes, interviews, features, and stories from a pool of selected creative contributors. All articles are paired with photographs that are specifically shot for each article. Within each issue, Darling partitions articles within eight “personas” which are: The Dreamer, The Hostess, The Confident, The Stylist, The Explorer, The Beautician, The Intellectual, and The Achiever.[5]

In addition to its print publication, Darling hosts “Darling Dinner” events that take place around the United States. Each event is themed around a selected topic and invites the community to gather to share a meal and engage in conversation.[6] Darling also holds "Darling Retreat" events hosting workshops, meals and guided conversations for personal growth and entrepreneurship.

Darling has been commended for its content in which it displays beauty in aspects outside the norm. The Los Angeles Times described Darling as a magazine that uses 'models of all shapes and sizes' and eschews retouching and photoshopping.”[9] The Huffington Post has noted that Darling “encourages a woman to be the best version of herself rather than a cheap one-dimensional imitation of a false reality.”[10] Paper & Type Graphic Design Co. has also called Darling magazine a "publication that roots for womankind, with articles to encourage, to sweeten and cheer, to listen to, and to celebrate women."[11] In July 2016, the publication was featured as a "small business success" on Morning Express with Robin Meade.[12]

• Official website