Data Propria

Data Propria is a company formed in 2018.[1][2][4] It is managed by Cambridge Analytica's former head of product, Matt Oczkowski, and employs at least three other former Cambridge Analytica staffers[11][8] including Cambridge Analytica's former chief data scientist,[8] David Wilkinson.[4][6] It reportedly worked on the 2020 Donald Trump presidential campaign.[8]

[We're] doing the president's work for 2020.

— Matt Oczkowski quoted by Biesecker et al., Trump 2020 Working With ex-Cambridge Analytica Staffers (Associated Press, 2018)[8]

Oczkowski acknowledges there will be plenty of "overlap" with Cambridge Analytica. Like that company, Data Propria will focus on behavioral data science, which is essentially the practice of using data to target people with ads and marketing based on, as Oczkowski puts it, people's "motivational behavioral triggers."

— Issie Lapowsky, A Cambridge Analytica Alum Launches a New Data Firm (Wired, 2018)[3]
Data Propria, Inc.[1]
TypeSubsidiary
PredecessorCambridge Analytica[2][3]
FoundedFebruary 2018[1][4][2]
HeadquartersSan Antonio, Texas[1][3][5]
Key people
ParentCloudCommerce, Inc.[1][10][8][9][2]
WebsiteDataPropria.com

Notable clients

In May 2018, Bruce Rauner, the Governor of Illinois, was reported to be using Data Propria in his re-election campaign.[3]

Circa May–June 2018, Data Propria was reported to be electioneering for Donald Trump's 2020 re-election campaign.[8][2][3][12][13][14][15][10] Company president Matt Oczkowski and parent company part-owner Brad Parscale denied the accuracy of these reports, despite having claimed, in front of reporters, that Data Propria was working on that campaign.[8][6] An anonymous source additionally confirmed Data Propria's involvement with the campaign.[8][6]

In June 2018, Oczkowski and Parscale confirmed that Data Propria had signed a contract with the Republican Party's governing body (the RNC), to assist the party in the 2018 midterm US elections.[8]

Data sources

In June 2018, Data Propria was sent an open letter by U.S. Representatives Michael F. Doyle, Frank Pallone, and Jan Schakowsky.[16][17] The letter asked Data Propria to confirm the provenance of its datasets, and especially whether they contain material improperly acquired from Facebook by Aleksandr Kogan or Cambridge Analytica.[16][17]

See also

References
  1. "CloudCommerce Launches Data Propria, Inc., Its New Data Analytics Division" (Press release). CloudCommerce. May 29, 2018. Retrieved 18 June 2018 – via Accesswire.com.
  2. "Data Propria, run by Cambridge Analytica alumni, working on Trump 2020 campaign". Arstechnica.com. 15 June 2018. Retrieved 13 July 2018.
  3. Lapowsky, Issie. "A Cambridge Analytica Alum Launches a New Data Firm". Wired. Retrieved 13 July 2018.
  4. "Scandal-ridden Cambridge Analytica is gone but its staffers are hard at work again". 16 June 2018.
  5. "Facebook's disclosures under scrutiny as federal agencies join probe of tech giant's role in sharing data with Cambridge Analytica". 3 July 2018.
  6. Dellinger, AJ (16 June 2018). "Trump Campaign Reportedly Adds Former Cambridge Analytica Employees to 2020 Efforts".
  7. Herreria, Carla (28 February 2018). "Trump's New Campaign Head Linked To Company With Fraud Scandal Past: Report" – via Huff Post.
  8. "AP: Trump 2020 working with ex-Cambridge Analytica staffers". Associated Press. 20 April 2021.
  9. Kraus, Rachel (15 June 2018). "Of course ex-Cambridge Analytica staffers are working on Trump's 2020 campaign". Mashable.
  10. Teri Robinson (18 June 2018). "Data Propria, heir to Cambridge Analytica, working for RNC, possibly Trump campaign". Scmagazine.com. Retrieved 18 June 2018.
  11. "Donald Trump's 2020 campaign is working with ex-Cambridge Analytica staffers". NBC News.
  12. "Trump's 2020 campaign is reportedly using former Cambridge Analytica employees to target voters". Theverge.com. 15 June 2018. Retrieved 13 July 2018.
  13. Jeff Horwitz (15 June 2018). "AP: Trump 2020 working with ex-Cambridge Analytica staffers". The Washington Post. Associated Press. Archived from the original on 16 June 2018. Retrieved 18 June 2018.
  14. "Trump's 2020 re-election campaign working with 4 former Cambridge Analytica staffers". 21 June 2018.
  15. "Former Cambridge Analytica staff 'working on Donald Trump's 2020 re-election campaign'". Independent.co.uk. 16 June 2018.
  16. Lapowsky, Issie. "Congress Grills Cambridge Analytica Alum on New Firm's Data Use". Wired.
  17. "Congress questions data firm led by ex-Cambridge Analytica employee".


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