David Phillips (entrepreneur)

David Phillips is an American civil engineer best known for accumulating frequent flyer miles by taking advantage of a promotion by Healthy Choice Foods in 1999.[1] He is the Associate Vice President of Energy and Sustainability at University of California Office of the President, who calculated while grocery shopping that the value of a mail-in promotion for frequent flyer miles exceeded the cost of the pudding on which it was offered. In May 1999, Phillips received 1,253,000 frequent flyer miles.

Process

Healthy Choice was running a promotion offering 500 miles for each pack of ten Healthy Choice bar codes (UPC) mailed in as proof of purchase.[2] Valuing each mile at two cents, Phillips calculated that the return per UPC ($1) was worth a significant part of the price of a frozen meal (which were selling for $2), but while shopping he found Healthy Choice soup cans for only $0.90.[2]

He later discovered the same promotion also included individual pudding packages at 25 cents each, while shopping at a nearby Grocery Outlet.[2] He subsequently visited ten Grocery Outlet stores in the Sacramento area, buying every case of pudding available, totaling 12,150 individual servings of pudding,[2] for $3,140.[3] He also had the Grocery Outlet manager order additional cases. In order to divert attention, he claimed he was stocking up for Y2K.[4] Clerks started calling him "Pudding Guy".[5]

The promotion included an early-bird bonus if the packages were mailed during May 1999 (the mileage earned would double from 500 miles to 1,000 miles for every ten UPCs submitted). Phillips failed to remove all the UPCs himself in such a short time. He recruited members of a local Salvation Army branch to cut the UPC codes off the cardboard wrapped around the pudding containers; in exchange, Phillips donated the individual puddings. This donation allowed him to receive $815 in tax write-offs further increasing his return on investment.[2]

Outcome

Phillips submitted proof of mailing the certificates and Healthy Choice Foods awarded him 1,253,000 frequent flyer miles.[6] He would apply some of the miles to his United, Delta and Northwest frequent flyer accounts, and the majority (over 1 million miles) to his AAdvantage account, in the process earning him lifetime Gold status.[2]

It is also speculated that neither ConAgra, the owners of the Healthy Choice brand, nor the airlines were seriously disadvantaged by the outcome, due to the small price paid by ConAgra to the airlines and the resultant publicity gained.[2]

Since 2000, Phillips continued to take advantage of frequent flyer promotions, and is earning points five times faster than he is spending them, now having reached lifetime Platinum status on his AAdvantage account.[7]

Phillips' pudding story received international attention from news outlets, such as The Wall Street Journal and The Times. The story was the inspiration for a subplot in the 2002 film Punch-Drunk Love.[8]

See also
  • Hoover free flights promotion in Britain in the early 1990s, whereby flights to the United States were offered for purchasing lower-priced appliances.

References
  1. Holder, Kathleen (2000-02-04). "Engineer finds sweet travel deal in cups of pudding". Dateline UC Davis. Archived from the original on 2007-06-18. Retrieved 2007-06-12.
  2. Mikkelson, Barbara (2007-01-03). "Pudding on the Ritz". Snopes. Retrieved 2007-06-12.
  3. Phillips, David. "The Proof is in the Pudding". FlyerTalk. Retrieved 2007-06-12.
  4. "What would you do with over 12,000 cups of pudding?". Useless Information. Archived from the original on 2007-11-28. Retrieved 2007-06-12.
  5. "Clerks Call Him "Pudding Guy"".
  6. Sloane, Martin. "The Proof is in the Pudding!". Classic Columns. Archived from the original on 2005-03-08. Retrieved 2007-06-12.
  7. "The Pudding Guy Q & A". Johnny Jet. Retrieved 2007-06-12.
  8. Puig, Claudia (October 7, 2002). "The proof of 'Punch-Drunk Love' is in the pudding". USA Today. Retrieved 2011-02-26.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.