Dcard

Dcard is an online social media and networking platform based in Taiwan. The platform was first created by Kytu Lin, then-sophomore at National Taiwan University, and other students in 2011 in its web version.[1] Initially positioned as a networking service dedicated for college students,[2] users of the service are presented with a ‘Friend of the Day’ profile card every midnight, which gave inspiration to the name ‘Dcard’ where the initial D is an abbreviation of ‘Destiny’.[3]

Dcard
Type of site
Social Networking Service
Available inTraditional Chinese , Japanese
HeadquartersTaiwan
OwnerDCARD TAIWAN LTD.
CEOKytu Lin
URLwww.dcard.tw
CommercialYes
RegistrationRequired
LaunchedDecember 16, 2011 (2011-12-16)
Current statusActive

The service rapidly gained popularity across local universities, soon leading the founding team to roll out discussion-driven community forum services in 2012. In October 2015, Dcard Taiwan Ltd. was officially established with its headquarters based in Taipei, Taiwan.[4]

As of November 2022, Dcard claims to be the most influential social media platform among young Taiwanese with over 6 million members and is frequented by more than 18 million unique visitors each month.[5][6] Since 2018, the company has been expanding its services to new markets worldwide including Hong Kong, Macau and Japan[7] under the name ‘Dtto’.[8]

Features

Community Forums

Being a discussion-based community website, Dcard's content mainly consists user generated articles, categorized into sub-forums under a multitude of topics. The sub-forums are operated by voluntary moderators who are often active users themselves.

E-commerce

In 2019, Dcard introduced to its website ‘Good Choice Taiwan’, an e-commerce platform based on authentic consumer reviews with the listed products curated from items that are actively discussed on the forums.[9]

Video Production

‘Dcard Video’ is the official YouTube channel run by Dcard's video creation team. Leveraging interactive formats such as talk shows and street interviews, Dcard Videos' content draws inspiration from trending topics on the forums and occasionally features other celebrities and influencers to join the discussion. As of November 2022, the channel has over 900k followers[10]

Exterior of the dtto friends pop-up store in held Huanshan Creative park in 2022

‘dtto friends’ are a group of featured characters created by Dcard. The characters were first introduced as emoji stickers on the forums, followed by comic-style illustrations and short videos on various social media platforms. In 2022, a dtto friends pop-up store event[11] was hosted in Taipei.

References
  1. 許依晨 (2020-04-15). "富比世傑出青年大獎》28歲CEO林裕欽，打造最懂400萬年輕人的Dcard - 今周刊". www.businesstoday.com.tw (in Chinese). Retrieved 2022-11-25.
  2. Storm.mg (2016-04-09). "比PTT更嗆辣，比Facebook更開放！臺灣大學生正夯午夜12點「抽卡友」…-風傳媒". www.storm.mg (in Chinese (Taiwan)). Retrieved 2022-11-25.
  3. "MePeople Dcard創辦人林裕欽時尚大片初體驗，揭密創立Dcard起因、過程、挫折及成就感". Vogue Taiwan (in Chinese). 2019-10-21. Retrieved 2022-11-24.
  4. "狄卡科技股份有限公司". www.twincn.com (in Chinese (Taiwan)). Retrieved 2022-11-24.
  5. 自由時報電子報 (2022-07-22). "Dcard多角化經營 推本土原創IP實體店 - 自由財經". 自由時報電子報. Retrieved 2022-11-24.
  6. "FB穩居社群龍頭、Dcard成長最快，企業在5大社群平台如何擬定行銷策略？｜數位時代 BusinessNext". 數位時代 (in Chinese). Retrieved 2022-11-24.
  7. "大学生専用のSNS「Dtto（ディット）」オープン！世界500万人の大学生ユーザーが利用するSNSが日本上陸". プレスリリース・ニュースリリース配信シェアNo.1｜PR TIMES. Retrieved 2022-11-25.
  8. 國際化,雙語編排,文化整合,全球華人的雜誌, 台灣光華雜誌 Taiwan Panorama |. "全台最大年輕人社群平台Dcard 讓每個人都有機會找到共鳴". 台灣光華雜誌 Taiwan Panorama | 國際化,雙語編排,文化整合,全球華人的雜誌 (in Chinese). Retrieved 2022-11-24.{{cite web}}: CS1 maint: multiple names: authors list (link)
  9. "Dcard下個敵人是momo？最大年輕人社群拚原創角色幕後 - 精選文章". 商業周刊. Retrieved 2022-11-24.
  10. "Dcard - YouTube". www.youtube.com. Retrieved 2022-11-25.
  11. 華山1914文化創意產業園區. "dtto friends 初登場期間限定店". 華山1914文化創意產業園區. Retrieved 2022-11-24.
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