DeltaDNA

deltaDNA (formerly Games Analytics) is a game analytics and personalization company founded in 2011 in Edinburgh, Scotland as Games Analytics, it rebranded in 2014, as deltaDNA.[1] The company develops and markets an analytics and marketing platform for games that are primarily in the free-to-play market, and offers consultation services for game developers and publishers.[2] The platform can be used to segment players based on their behaviour and ability, and then to augment their game experience.[3] Real-time data collection and interactive analysis of the data is made possible by utilizing the VoltDB NewSQL relational database.[4]

History

In November 2014, deltaDNA received $3 million in Series A second round equity funding from Par Equity, STV Group plc and the Scottish Investment Bank, who were existing investors, and from new strategic investor Edge Performance VCT.[5] This has taken the total funding granted to $5 million to date.[6] The company opened an office in San Francisco in January 2015.[7]

At the 2014 Digital Technology Awards in Scotland, deltaDNA won the Best New Product or Service Award.[8]

In September 2019, deltaDNA was acquired by Unity Technologies.[9]

Additional services

Academic

In November 2014, deltaDNA launched a free academic licence in partnership with Abertay University, Dundee, available to both undergraduate and post graduate games courses [10]

Benchmark

deltaDNA launched Benchmark in February 2014, a consultation service to provide practical guidance for developers working on free-to-play games. The service involves assessing each title across 75 different categories, such as engagement, retention and monetization[11]

References
  1. Takahashi, D. (6 March 2014). GamesAnalytics rebrands as DeltaDNA to improve player engagement. Retrieved from Venturebeat: https://venturebeat.com/2014/03/06/gamesanalytics-rebrands-as-deltadna-to-improve-player-engagement/
  2. Cameron, C. (6 March 2014). Tech firm to provide real time analysis of games. Retrieved from Herald Scotland : http://www.heraldscotland.com/business/company-news/tech-firm-to-provide-real-time-analysis-of-games-firmstohgdhhdgexperience.23613525
  3. Raconteur (21 October 2014). Personalizing the Customer Experience. Retrieved from Raconteur http://raconteur.net/business/personalising-the-customer-experience
  4. Diener, M. (5 May 2014). A lot can happen in a quarter of a millisecond: deltaDNA on the power of real-time analytics. Retrieved from PocketGamer.biz: http://www.pocketgamer.biz/interview/58985/deltadna-on-real-time-analytics-a-lot-can-happen-in-a-quarter-of-a-millisecond/
  5. ScottishBusiness. (16 July 2013). Gaming tech firm GamesAnalytics secures £860,000 in funding. Retrieved from BBC News: https://www.bbc.co.uk/news/uk-scotland-scotland-business-23316520,
  6. HeraldScotland. (16 July 2013). Game analysis firm secures investment for new platform. Retrieved from HeraldScotland.com: http://www.heraldscotland.com/business/company-news/game-analysis-firm-secures-investment-for-new-platform.21617001
  7. Witkowsky, C (16 July 2014). Gaming Tech Firm Secures Additional $3mln for Series A Round. Retrieved from BBC News: url=https://www.pehub.com/2014/11/deltadna-secures-additional-3-mln-for-series-a-round/
  8. Scotland’s digital industry celebrated at inspirational awards ceremony. (n.d.). Retrieved from ScotlandIS: http://www.scotlandis.com/news/stories/scotlands-digital-industry-celebrated-at-inspirational-awards-ceremony
  9. Edinburgh gaming analytics provider is taken over by San Francisco firm. Retrieved from Unity: https://www.insider.co.uk/news/edinburgh-gaming-analytics-provider-taken-20131398
  10. Pearson, D. (13 November 2014). deltaDNA releases free, unlimited academic licence. Retrieved from GamesIndustry.biz: http://www.gamesindustry.biz/articles/2014-11-13-deltadna-releases-free-unlimited-academic-licence
  11. Nouch, J. (14 February 2013). GamesAnalytics on how its new Benchmark consultancy service will improve your F2P game. Retrieved from PocketGamer.biz: http://www.pocketgamer.biz/interview/48574/gamesanalytics-on-how-its-new-benchmark-consultancy-service-will-improve-your-f2p-game/
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