Deon Maas

Maas was born and grew up in Durban, South Africa.[4] He is currently resides in Berlin with his wife.[2]

He started his career in marketing at First National Bank. After a short stint at the bank, he became a journalist for many newspapers such as: "You / Huisgenoot", "Rooi Rose", "Personality" and "Scope". Meanwhile, he became the editor of "Youth" magazine. In early 1980s, he developed an interest on music, paricularly discovered his talent on hip hop in 1985.[2] After that, Maas started to work for record companies. Then in 1990, he discovered a special brand of hip hop originating from the Cape Flats. In the meantime, he worked for Tusk Music as Music Manager from 1992 and 1998. After quit from that, he joined with "Gallo Music" in 1998 as Marketing and later General Manager until 2003. As a journalist, he continued to work as a presenter of the talk show "Saturday Night" telecast on kykNET.[4][5]

In 2006, he worked as a judge on "Afrikaanse Idols" season 1 along with Taliep Petersen, Mynie Grové and Sean Else. As an author, he wrote the bestselling book Witboy in Africa.[6] In 2008, he wrote the television serial Dis Rugby! and documentary Durban Poison, both received popularity. After the success, he directed the serial Jam Sandwich and reality show with the same name. Apart from that, Maas was the former head of Gallo Records.[7]

He also the produced a reality show ‘Gulder Ultimate Search’ in Nigeria, along with Jam Sandwich and Fortuinsoekers. He was fired after a viral boycott campaign when he wrote about Satanism: “a religion that has the right to be practiced” in his first column in "Rapport".[8] After that, he also worked as the creative director for the South African Music Awards, and then as the marketing manager for Marvel Comics.[2] Then in 1997, he involved to launch the album "The Motherload Compilation". In 2011, Maas launched a nationwide contest called "Hip Hop Kop" where large number of Afrikaans rappers compete for a R100,000 recording contract with Ghetto Ruff records.[4]

In 2012, he co-directed the documentary musical film Punk in Africa with Keith Jones. The film received mixed reviews from critics and screened at many film festivals such as International Film Festival Rotterdam.[9][10][11][12] He is also the founder of documentary film company "Meerkat Media" in August 2014. In 2017, Maas moved to the textile industry along with the fashion line "First World".[4]

• Deon Maas at IMDb