Depositphotos

Depositphotos is a royalty-free content marketplace with headquarters in New York, USA. The company was founded by Dmitry Sergeev in November 2009 in Kyiv, Ukraine.[1][2] The Depositphotos library has over 200 million files,[3] including royalty-free stock photos, vector images, video clips,[4] and editorial files.[5] In 2012, the Depositphotos library exceeded 10 million files in less than four years and was considered one of the fastest-growing photobanks in the world.[6]

Depositphotos
Type of businessPrivate
Type of site
Royalty-free content marketplace
Available in29 languages
FoundedNovember 4, 2009 (2009-11-04) in Kyiv, Ukraine
Headquarters
New York, NY
,
USA
Area servedWorldwide
Founder(s)Dmitry Sergeev
Industry
ParentVistaprint (2021—present)
Subsidiaries
  • Crello
  • Bird in Flight
  • WAS
  • Focused Collection
URLdepositphotos.com
CommercialYes
RegistrationRequired
Current statusActive

The Depositphotos library consists of 200 million files and includes a community of 100,000 contributors.[7][8]

History

2009–2012

In November 2009, entrepreneur Dmitry Sergeev founded Depositphotos in Kyiv, Ukraine. In 2011, Depositphotos received $3 million in Series A funding from AIM-listed TMT investments.[9][10]

2013–2014

In 2013, in direct competition with Foap and EyeEm[11] Depositphotos launched Clashot,[12] a service to sell and purchase mobile stock photographs that received the Best Mobile App award at Microstock Expo in Berlin.[13]

During 2013, the Depositphotos library grew to 20 million files and registered their one-millionth client. The same year Forbes Ukraine gave the microstock agency a valuation of nearly $100 million.[9] In 2014, Depositphotos launched Bird In Flight,[14] an online magazine about photography and visual culture, which also includes the online magazine WAS[15] and an international photography award "Bird In Flight Prize".[16][17]

2015–2016

The company's second major investment was from the EBRD and TMT Investments in December 2015.[18] The following year, the library size grew to 50 million files and the company launched Enterprise Solution, a platform for corporate clients and more efficient team collaboration.[19]

2017–2018

In 2017, Depositphotos announced the release of Crello,[20][21] an online graphic design tool with ready-made templates to create designs without professional skills. The same year, the company opened Lightfield Productions, the biggest photography studio in Eastern Europe.[22][23]

2019–2020

The Depositphotos library celebrated 100 million files in 2019.[24] Crello, one of the brands of Depositphotos, released their mobile applications for iOS and Android. In 2019, the Clashot application was terminated.

2021

In October 2021, Depositphotos and all subsidiaries was acquired by Vistaprint for a total price of $85 million. Crello will be renamed to VistaCreate. Vadim Nekhai, ex-CEO of Despositphotos, becomes the VP of VistaCreate.[25]

Brands

Depositphotos library

Depositphotos currently has several payment models both for individuals and companies. All images are sold under a royalty-free license with two main types of licenses – standard and extended. Editorial files are available under a limited Standard license.

Crello

Crello is an online graphic design tool that allows one to create designs for social media, blogs, marketing materials, and other types of ads quickly and without professional design skills. Crello features 25,000 professionally designed templates for static designs and 5,000+ animated templates. Crello has an integrated Depositphotos library, 500,000+ premium photos, and two mobile applications for iOS and Android.

Lightfield Productions

In 2017, Depositphotos opened Lightfield Productions, the largest photography studio in Eastern Europe to help form a community of photographers in Ukraine. The studio is also functioning as an educational center and a platform for events.[26]

Bird in Flight

Bird in Flight is an online magazine about photography and visual culture available in English, Ukrainian, and Russian. The magazine features international photographers and artists working in different genres. The topics covered include people, events, projects, and the latest trends in the industry.

WAS

WAS is an online magazine featuring fascinating stories from around the world, marrying the past with the present in a visual storytelling format.

Focused Collection

Launched in 2018, Focused Collection is a premium marketplace for stock images and includes more than 400,000 visuals by selected artists and agencies. Partner agencies include 500px, Image Source, and StockFood.[27][28][29]

Events and projects

Social Media Week Kyiv

In 2018 and 2019, Depositphotos hosted Social Media Week Kyiv as a part of the worldwide Social Media Week network taking place annually in major global cities.[30][31][32][33][34]

Creative Loop

In 2019, Depositphotos launched Creative Loop, an international event for creators interested in design, advertising, and production.[35][36]

OFFF Kyiv

In 2019, Depositphotos organized the international festival of creativity OFFF Kyiv and supported the art exhibition Ukraine WOW.[37][38][39][40][41]

See also

References
  1. "Dmitry Sergeev, Depositphotos: If there is a need to fly to Mars that will bring money, I'll do it". 13 September 2018.
  2. "A picture is worth a thousand words - and $100M". 21 November 2013.
  3. "Depositphotos – Home page". 19 March 2021. 200,430,034 Photos, Vectors and Videos
  4. "Depositphotos starts accepting video submissions › My Stock Photo". 30 August 2012.
  5. "Depositphotos adds editorial images to their list of stock photos". 16 February 2012.
  6. "Depositphotos: The world's fastest growing photo bank · Techukraine". 24 October 2019.
  7. "Production Services | RGD".
  8. "DepositPhotos Review 2021".
  9. "Фотоальбом на сто миллионов – Журнал Forbes – Журнал – Forbes Украина". Forbes (in Russian). 2013-09-13. Archived from the original on 2013-09-13. Retrieved 2020-08-13.
  10. "Investegate |TMT Investments Announcements | TMT Investments: Exercise of option in DepositPhotos, Inc". www.investegate.co.uk. Retrieved 2020-08-13.
  11. "Startups battle for rights to smartphone images". British Journal of Photography. 2013-08-02. Retrieved 2020-08-13.
  12. "Depositphotos Launches Clashot: Mobile Application – Stock Photography News, Analysis and Opinion". www.selling-stock.com. Retrieved 2020-08-13.
  13. Struck, Amos (2013-10-28). "Earn money with you smartphone photos using Clashot Mobile App!". Stock Photo Secrets. Retrieved 2020-08-13.
  14. "About Us". Bird In Flight. Retrieved 2020-08-13.
  15. "WAS — Журнал потрясающих историй". WAS (in Russian). Retrieved 2020-08-13.
  16. Magazine, Yet. "Bird in Flight Prize 2018". yet-magazine.com. Retrieved 2020-08-13.
  17. "About Us". Bird In Flight. Retrieved 2020-08-13.
  18. "Ukrainian-founded Depositphotos raises $5 million from EBRD and TMT Investments – Dec. 17, 2015". KyivPost. 2015-12-17. Retrieved 2020-08-13.
  19. "Красиво и дешево: почему Украина превращается в большую фотозону". LIGA (in Russian). 2017-04-11. Retrieved 2020-08-13.
  20. "Crello | A New Age Graphic Design Tool by Depositphotos". www.startupworld.com. 2017-09-18. Retrieved 2020-08-13.
  21. jamesgeorge. "Depositphotos Launches a free design tool called Crello". Creative Beacon. Retrieved 2020-08-13.
  22. "Depositphotos opens biggest photo studio in Eastern Europe – Apr. 14, 2017". KyivPost. 2017-04-14. Retrieved 2020-08-13.
  23. "Depositphotos Opens Lightfield Studios – Stock Photography News, Analysis and Opinion". www.selling-stock.com. Retrieved 2020-08-13.
  24. Struck, Amos (2019-02-15). "Depositphotos Celebrates 100 Million Files Milestone and Shares Trendy Insights". Stock Photo Secrets. Retrieved 2020-08-13.
  25. "Vistaprint acquires Crello and Depositphotos, rebrands as Vista, to better take on Canva and others in online creative design for businesses". TechCrunch. Retrieved 2021-10-28.
  26. "Depositphotos opens biggest photo studio in Eastern Europe – Apr. 14, 2017". KyivPost. 2017-04-14. Retrieved 2020-08-14.
  27. "Depositphotos запускат фотобанк с премиальными фотографиями". Telegraf — журнал дизайнерів. Retrieved 2020-08-14.
  28. "Depositphotos спільно з 500px запускають новий фотобанк Focused". The Village Україна. 2018-02-21. Retrieved 2020-08-14.
  29. "Depositphotos и 500px запускают фотобанк Focused, в нем уже более 400 000 изображений". AIN.UA (in Russian). 2018-02-21. Retrieved 2020-08-14.
  30. "В Киеве состоится конференция Social Media Week Kyiv". delo.ua (in Russian). Retrieved 2020-08-14.
  31. "Get "Closer" to Social Media Week Kyiv". Social Media Week. 2018-11-09. Retrieved 2020-08-14.
  32. "SMW Kyiv 2018, 15 — 16 November 2018, Kyiv". ДОУ (in Russian). Retrieved 2020-08-14.
  33. admin (2018-11-09). "Get "Closer" to Social Media Week Kyiv". Corporate B2B Sales & Digital Marketing Agency in Cardiff covering UK. Retrieved 2020-08-14.
  34. "Exploring the Power of Stories with SMW Kyiv". Social Media Week. 2019-06-08. Retrieved 2020-08-14.
  35. "CREATIVE LOOP". CREATIVE LOOP. Retrieved 2020-08-14.
  36. "На що чекати від Creative Loop Kyiv-Berlin: 5 причин відвідати подію". Telegraf — журнал дизайнерів. 2019-04-12. Retrieved 2020-08-14.
  37. "Серце України, Ступка, Малевич і Батьківщина-мати. Як багажне відділення київського вокзалу стало музейним простором для Ukraine WOW". Українська правда (in Ukrainian). Retrieved 2020-08-14.
  38. Луцька, Автор: Вероніка (2019-11-14). "Ukraine WOW: який має вигляд перша виставка у багажному відділені вокзалу в Києві". Хмарочос (in Ukrainian). Retrieved 2020-08-14.
  39. "OFFF Kyiv 2019". Neon Moiré. Retrieved 2020-08-14.
  40. Price, Stephen (2019-09-17). "OFFF Kyiv 2019 Main Titles by Pylinsky & Lekh". STASH. Retrieved 2020-08-14.
  41. "OFFF Kyiv 2019 Titles". Designcollector. Retrieved 2020-08-14.
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