Destination Maternity

Destination Maternity Corporation (formerly Mothers Work, Inc.) is the world's largest designer and retailer of maternity apparel, based in Moorestown, New Jersey.[1]

Destination Maternity
TypePrivate
IndustryRetail
Founded
Headquarters
Moorestown, New Jersey
,
U.S.
Products
OwnerMarquee Brands
Subsidiaries
Websitedestinationmaternitycorp.com

As of July 1, 2020, Maternity IP Holdings, formerly Destination Maternity, operates Motherhood.com and APeaInThePod.com, under the trade names Motherhood Maternity and A Pea in the Pod, and has wholesale relationships. It is owned by a subsidiary of Marquee Brands.

Brands
A Destination Maternity in Avalon, Alpharetta, Georgia

Destination Maternity Corporation currently operates the following retail brands:

  • Motherhood Maternity,
  • A Pea in the Pod

Collections

In 2009, Destination Maternity partnered with the National Football League to offer NFL football maternity t-shirts, sweatpants, and baby clothes at Motherhood Maternity stores.[2] In 2010, a similar partnership was announced to offer MLB baseball maternity t-shirts and baby clothes.[3]

In 2010, Destination Maternity launched two maternity-wear collections from Heidi Klum. Lavish by Heidi Klum for A Pea in the Pod features more high-end items, while Loved by Heidi Klum for Motherhood Maternity features affordable options.[4]

In 2012, the company launched a maternity clothing collection from Jessica Simpson,[5] "available in 700 retail locations, including Motherhood Maternity, Destination Maternity, as well as Destination Maternity shop-in-shops within Macy’s.".[6]

Other recent collaborations include a collection from Nicole Richie in 2009,[7] a collection from Disney in 2010 [8] and a collection for Rosie Pope in 2012.[9] In 2015, A Pea in the Pod collaborated with Rachel Zoe and worked with Molly Sims on their exclusive LED (Luxe Essentials Denim) Collection.

References
  1. Jared Shelly (2014-08-04). "Destination Maternity: Sale of 5th and Spring Garden headquarters expected by late September". Philadelphia Business Journal.
  2. "Motherhood Maternity launches licensed NFL maternity t-shirts".
  3. "Motherhood Maternity Carrying Major League Baseball Team T-Shirts". The Baby Blog. 7 March 2010.
  4. Vesilind, Emili (30 May 2010). "The Birth of Fashionable Maternity Wear". Los Angeles Times. Retrieved 6 April 2012.
  5. Lockwood, Lisa (14 May 2012). "Jessica Simpson Apparel Headed to Destination Maternity". Women's Wear Daily. Retrieved 26 December 2012.
  6. Phelan, Hayley. "First Look: Jessica Simpson's Maternity Line". Fashionista. Fashionista.com. Retrieved 26 December 2012.
  7. "Nicole Richie's Maternity Line for A Pea in the Pod – Moms & Babies". People.com. Archived from the original on 2015-09-07. Retrieved 2012-12-26.
  8. "Motherhood Maternity launches line of Disney apparel, plush toys – A Mom and The Mouse". Orlando Sentinel.
  9. "Rosie Pope Debuts Collection for A Pea in the Pod – Moms & Babies". People.com. Archived from the original on 2013-01-27. Retrieved 2012-12-26.
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