Det Nye

Det Nye was a Norwegian language women's magazine based in Oslo, Norway. It was one of the oldest magazines published in the country.[1] In November 2019 it went on online.[2]

Det Nye
Chief editorKarine Thyness
CategoriesWomen's magazine
Frequency15-17 times per year
Circulation27,670 (2013)
PublisherEgmont Group
First issue1957
Final issueNovember 2019
CompanyEgmont Group
CountryNorway
Based inOslo
LanguageNorwegian
WebsiteDet Nye

History and profile

Det Nye was first published in 1957.[3][4] The target group of the magazine is women aged 18–25 years.[5] The magazine was published on a monthly basis until 1989 when its frequency was shifted to 15-17 times a year.[3] It is owned and published by Egmont Group.[6][7] Its headquarters was in Oslo.[5][6]

The target audience of Det Nye is young women aged 18–35 years.[3] The magazine contains feature articles as well as material on careers, fashion, sex and relationships.[5] The magazine also covers articles concerning the liberation of women.[1] From September 2006 the chief editor was Elizabeth Skårberg. In 2008 Hanne Aardal[6] was made the magazine's editor in chief. On 1 March 2011 Mari Midtstigen was appointed editor.

In November 2019 it was decided that the paper edition of Det Nye would be closed down.[2]

Circulation

Det Nye had a circulation of 110,400 copies in 1981 and 113,600 copies in 1982.[8] In 1999 it was one of the best-selling two women's magazines in Norway with a circulation of 70,000 copies.[9] The circulation of the magazine from 2005 is as follows:

  • 2005: 62 284
  • 2006: 59 023
  • 2007: 52 798
  • 2008: 46 035[3]
  • 2009: 42 521
  • 2010: 36 321
  • 2011: 34 741
  • 2012: 30 712
  • 2013: 27 670
  • 2014: 29 988
  • 2015: 25 645
  • 2016: 23 827
  • 2017: 16 474
  • 2018: 11 429
Circulation from 2005[10]

As of 2008 Det Nye was the best-selling magazine targeting young women.[11]

See also

References
  1. Brita Ytre-Arne (2013). "Changing Magazine Journalism" (PDF). Nordicom Review. 34 (Special Issue): 75–88. Retrieved 20 September 2014.
  2. Astrid-Helen Holm (25 November 2019). "Slutt for Det Nye - vi tar et tilbakeblikk på magasinet gjennom tidene". Side2. Retrieved 25 November 2019.
  3. "Det Nye". Store norske leksikon (in Norwegian). Retrieved 23 May 2015.
  4. Brita Ytre-Arne. "Women's magazines and their readers" (PhD Thesis). University of Bergen. Retrieved 20 September 2014.
  5. "Factsheet". Publicitas. Archived from the original on 24 September 2015. Retrieved 7 April 2015.
  6. "Det Nye". FMD. Retrieved 7 April 2015.
  7. Ann Kristin Gresaker (2013). "Making religion relevant?" (PDF). Nordic Journal of Religion and Society. 26 (1). Archived from the original (PDF) on 25 September 2015. Retrieved 28 April 2015.
  8. Per Langhoff. "The effects of change of filters" (PDF). IFK. Retrieved 26 March 2015.
  9. "World Magazine Trends. Norway" (PDF). FIPP. Retrieved 23 May 2015.
  10. MBLs nettsider, Mediebedriftenes Landsforening (Norwegian Media Businesses' Association)
  11. Ingun Grimstad Klepp (2009). "Does beauty come from within? Beauty and well-being in Norwegian spas". Medische Antropologie. 21 (1): 43.
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