DeuxMoi

DeuxMoi (also stylized Deuxmoi or @deuxmoi) is a pseudonymous Instagram account which publishes celebrity gossip.

DeuxMoi
Personal information
NationalityAmerican
WebsiteOfficial Website
Instagram information
Page
GenreCelebrity gossip
Followers2 million
(18 August 2023)

History

The DeuxMoi account was originally used as a fashion-focused blog by two friends.[1] During the COVID-19 pandemic, one of the two account holders asked its followers to share stories about celebrities.[1] The account operator began posting screenshots of direct messages with stories of celebrity encounters for followers to see.[1] The earliest stories concerned, respectively, Leonardo DiCaprio and Jonah Hill.[2] Ownership of the handle, or the identity of those running the account, may have changed in 2021.[1]

In November 2022, the proprietor of the account published a novel, Anon Pls.[3][4] The novel, which is written with Jessica Goodman, follows a fictional version of the account creator's life.[4]

Content

The account is known for publishing stories and celebrity information considered mundane,[2][5] such as food preferences, or reactions to chance encounters with fans.[2] The account's operator has said she does not publish "sad" stories, such as those about "family situations" or "substance abuse".[6] The account does not verify the content it publishes.[7] The account often highlights celebrity visits to New York City restaurants, such as Carbone and Via Carota.[8]

Identity

In May 2022, Internet culture reporter Brian Feldman wrote that there are several individuals behind DeuxMoi. Feldman wrote that DeuxMoi's founders are Meggie Kempner, the granddaughter of noted socialite Nan Kempner,[9] and Melissa Lovallo. Lovallo still apparently runs DeuxMoi.[10][11]

Influence and reception

The account's focus on mundane gossip has been referred to as "toothless".[12] DeuxMoi's focus on sightings at restaurants in New York has led to followers of the account dining at certain venues in the hopes of seeing celebrities.[8]

References
  1. O'Connor, Maureen (4 February 2021). "The Joy and Agony of Being @deuxmoi, Instagram's Accidental Gossip Queen". Vanity Fair. Retrieved 22 February 2022.
  2. Jones, Allie (17 November 2020). "The Celebrity Gossip You Won't Find in the Tabloids". The New York Times.
  3. "Anon Pls". Kirkus Reviews. 2022-08-31. Retrieved 2023-01-01.
  4. Wu, Ashley Shannon (24 March 2022). "DeuxMoi to Spin Celebrity Gossip Into Debut Novel". Vulture. Retrieved 14 April 2022.
  5. Jennings, Rebecca (11 December 2020). "Deuxmoi and the ethics of banal celebrity gossip". Vox. Retrieved 22 February 2022.
  6. Gillespie, Katherine (3 August 2020). "The Celebrity Tea Account Distracting Us From the Pandemic". PAPER. Retrieved 22 February 2022.
  7. Singh-Kurtz, Sangeeta (28 October 2020). "The Best Gossip Site Is This Private Instagram Account". The Cut. Retrieved 22 February 2022.
  8. Bluestone, Gabrielle (21 February 2022). "@DeuxMoi Made Me Eat It". The Cut. Retrieved 22 February 2022.
  9. "Meggie Kempner's Gorgeous Garden Wedding in Beverly Hills". 24 May 2018.
  10. "Deuxmoi's digital trail". 20 May 2022.
  11. "This Newsletter Just Revealed DeuxMoi's Probable Identity". 20 May 2022.
  12. Silver, Jocelyn (23 August 2021). "DeuxMoi Deuxs Nothing for Me". Gawker. Retrieved 22 February 2022.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.