Dheeraj Sharma (professor)

Dheeraj Sharma is a professor of management. He has been director of the Indian Institute of Management Rohtak since 2017,[1][2][3][4] and is also a full professor on leave from Indian Institute of Management Ahmedabad.[5] He is honorary professor of Jawahar Lal Nehru University India and University of Delhi, India. He is former associate editor of journal of marketing channels

Sharma has advised the prisons department of Punjab, state of Gujarat and state of Delhi on marketing of goods made by prisoners and modernisation of jails,[6][7] and has advised the Border Security Force and Central Reserve Police Force on stress avoidance, perception management, and effectiveness.[8]

In 2019, Sharma received the Education Leadership Award for his work as Director, IIM, Rohtak.[9]

His lawsuits before the Punjab and Haryana High Courts involve various cases including harassment and being unsuited for the office of director.[10][11] He was prevailed in most of the cases due to RSS backing

Sharma is member of economic advisory council of Haryana[12] and a member of the task force for prospective and planning under the aegis of Haryana Governance Reforms Authority Haryana.[13]

Research

Sharma has been conferred the award of global thought leader by the Academy of Global Business Advancement, USA in 2019.[14] He has been involved in several important initiatives of government of India. He led several important project for ministry of home affairs. He was the principal investigator who examined the impact of Prime Minister of India's Mann Ki Baat (Direct talk with people of India) initiative which demonstrated the reach of PM to more than 410 million listeners.[15]

Books
  • Principles of Marketing
  • Business to Business Marketing
  • Leadership Lessons from the Military
  • Consumer Behaviour
  • Films and traditions
  • Cross Cultural Perspectives in a Global Marketplace[16]
  • Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference[17]
  • Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference
  • Global Business[18]
  • Swinging the Mandate: Developing and Managing a Winning Campaign<ref>Sharma, Dheeraj; Rao, Narayan Singh (5 September 2016). Swinging the Mandate: Developing and Managing a Winning Campaign. Penguin UK. ISBN 9789386057952. Archived from the original on 17 March 2023. Retrieved 20 November 2017 – via Google Books.
  1. "Govt appoints directors of 10 IIMs; G. Raghuram to head IIM-Bangalore". 2017-02-10. Archived from the original on 2017-02-11. Retrieved 2017-02-10.
  2. "IIMA profs to helm IIMB, IIM Rohtak - Ahmedabad Mirror". Archived from the original on 23 November 2021. Retrieved 20 November 2017.
  3. Umarji, Vinay (11 February 2017). "PM-led Appointments Cabinet Committee appoints directors for 10 IIMs". Business Standard India. Archived from the original on 5 January 2018. Retrieved 20 November 2017 – via Business Standard.
  4. http://www.iimrohtak.ac.in/institute/director's-message.html
  5. "Prof. Dheeraj Sharma". Indian Institute of Management Ahmedabad. Archived from the original on September 29, 2017. Retrieved November 20, 2017.
  6. "Punjab ropes in IIM-Ahmedabad to modernise prisons". 17 August 2015. Archived from the original on 5 January 2018. Retrieved 20 November 2017.
  7. "Tihar seeks IIM-A's help for better branding of products". The Times of India. 23 October 2011. Archived from the original on 30 December 2016. Retrieved 20 November 2017.
  8. "IIM-Ahmedabad professor to help security forces beat work stress". The Times of India. Archived from the original on 15 March 2017. Retrieved 20 November 2017.
  9. ":: DNA Innovativ B-School Awards ::". Archived from the original on 2023-03-17. Retrieved 2021-03-08.
  10. "Govt cleared him, now tells court: IIM Rohtak director unfit". The Indian Express. 5 March 2023. Retrieved 5 April 2023.
  11. "Court orders further probe into sexual harassment complaint against IIM-Rohtak's director". Hindustan Times. 11 September 2022. Retrieved 5 April 2023.
  12. "Haryana govt constitutes Economic Advisory Council". Archived from the original on 2021-04-25. Retrieved 2021-04-25.
  13. https://csharyana.gov.in/WriteReadData/Notifications%20&%20Orders/Research%20Unit/11101.pdf Archived 2021-04-25 at the Wayback Machine
  14. "Agba | Academy for Global Business Advancement". Archived from the original on 2022-05-20. Retrieved 2022-03-15.
  15. "Mann ki Baat PM Modi". 1 October 2023. Retrieved 1 October 2023.
  16. Cultural Perspectives in a Global Marketplace. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. 2016. doi:10.1007/978-3-319-18696-2. ISBN 978-3-319-18695-5.
  17. Sharma, Dheeraj; Borna, Shaheen (11 November 2014). Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference. Springer. ISBN 9783319118062. Archived from the original on 17 March 2023. Retrieved 20 November 2017 – via Google Books.
  18. https://www.cengage.co.in/category/academic-professional/business-economics/management/course/global-a-south-asian-perspective-with-coursemate-gv%5B%5D
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