Diaspora (spice company)

Diaspora is a spice company that trades in spices sourced to small farmers in South East Asia. The company was founded in 2017 by Indian-American Sana Javeri Kadri, and is based in California's Bay Area.[1]

Kadri was born in Mumbai but lived in the United States,[1] attending Pomona College and working on the Pomona College Organic Farm.[2] She left for India in 2016 after she became disappointed in the quality of the turmeric for sale in the US. Her investigation into the spice trade led her to found a company that trades in spice from small family farms; the first spice marketed by Diaspora was turmeric. Since then, Diaspora (whose mission is "to disrupt the industry with culture, equity, and joy"[3]) has expanded to sell over 40 different spices and spice mixes, from over 200 family farms.[4] In July 2022, the company acquired $2.1 million in funding.[5]

References
  1. Sathish-Van Atta, Madhuri (May 23, 2022). "Meet The Spice Company Founder Who Sees Chai As A Metaphor: Diaspora Co.'s Sana Javeri Kadri shares her best advice for disconnecting, forming relationships, and being a leader". Bustle. Retrieved July 14, 2022.
  2. Szewczyk, Jessy (11 July 2019). "Meet The Queer Desi Immigrant Changing The Way We Buy Spices". Tasty. Retrieved 10 August 2023.
  3. "Entrepreneur strives to disrupt the spice trade". CNN. June 10, 2022. Retrieved July 14, 2022.
  4. Mehra, Neeti (May 27, 2022). "How to Spice Up Your Kitchen Equitably: Diaspora Co. is creating a more equitable spice trade, one piquant masala at a time". Treehugger. Retrieved July 14, 2022.
  5. Harris, Shayna (July 14, 2022). "Diaspora Co. Mints $2.1 Million In Fresh Financing To Build An Equitable Spice Trade". Forbes. Retrieved July 14, 2022.
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