Diaspora (social network)

The Diaspora project was founded in 2010 by four students at New York University's Courant Institute of Mathematical Sciences, Ilya Zhitomirskiy, Dan Grippi, Max Salzberg, and Raphael Sofaer. The word diaspora is Greek in origin and refers to a scattered or dispersed population.[6]

Ilya Zhitomirskiy and Daniel Grippi (2011)

The founders started the project after being motivated by a February 2010 speech of the Columbia University law professor Eben Moglen. In his speech, delivered to the Internet Society's New York Chapter, "Freedom in the Cloud", Moglen described centralized social networks as "spying for free."[7][8] In an interview for The New York Times, Salzberg said "When you give up that data, you're giving it up forever ... The value they give us is negligible in the scale of what they are doing, and what we are giving up is all of our privacy." Sofaer said, "We don't need to hand our messages to a hub. What Facebook gives you as a user isn't all that hard to do. All the little games, the little walls, the little chat, aren't really rare things. The technology already exists".[7]

The group decided to address this problem by creating a distributed social network. To obtain the necessary funds the project was launched on April 24, 2010 on Kickstarter, a crowd funding website. The first 39 days were assigned to raise the US$10,000 that they estimated would be needed to get started. However, the initial funding goal was met in just 12 days and the project eventually raised more than US$200,000 from more than 6000 backers (making it the second most successful Kickstarter project of its time).[9] Grippi said, "We were shocked. For some strange reason, everyone just agreed with this whole privacy thing." Among the donors was Facebook CEO Mark Zuckerberg who contributed an undisclosed amount, saying "I donated. I think it is a cool idea."[7][10][11][12]

"Diaspora is trying to destroy the idea that one network can be totally dominant," stated Sofaer in laying down the aim of Diaspora.[10]

Work on the Diaspora software began in May 2010. Finn Brunton, a teacher and digital media researcher at New York University, described their method as "a return of the classic geek means of production: pizza and ramen and guys sleeping under the desks because it is something that it is really exciting and challenging."[7] A developer preview was released on September 15 and received criticism for various security flaws.[13] The feedback of its users, however, led to quick improvements.[10]

The first Diaspora "pod" was launched by the development team on November 23, 2010; as a private, invitation-only alpha test.[14] A redesigned website was published in preparation for the alpha release, with the old site still available as a blog section.[15] According to Terry Hancock of Free Software Magazine, September 2011, it was "already quite usable for some purposes". While it supported text, photographs, and links, it still lacked some features, including link preview, the ability to upload or embed videos (although videos could be linked to on other services) and chat. Animated GIFs were supported, however.[16]

Since its release, features of Diaspora have appeared in similar forms in other social networks.[17] In a September 2011 message, the developers noted similarities such as Google+'s "circles" (a version of Diaspora's aspects) and new sets of user privacy controls implemented by Facebook. They said "we can't help but be pleased with the impact our work has had". His supposition that Google borrowed heavily from Diaspora was a particular point of pride for Zhitomirskiy, although Google denied that Diaspora had influenced their designs.[10][18]

In October 2011, Diaspora announced that it was starting a fundraising campaign. Maxwell Salzberg explained, "The key right now is to build something that our community wants to use and that makes a difference in our users' lives. In the future, we will work with our community to determine with them how we could best turn Diaspora* into a self-sustaining operation." Within days of commencing the campaign over US$45,000 had been raised when PayPal froze Diaspora's account without explanation. After a large number of complaints to PayPal from Diaspora users and the threat of legal action, the account was unfrozen with an apology from a PayPal executive, but still without explanation. This incident prompted the acceptance of other payment processors, including Stripe and Bitcoin.[19][20][21][22]

The Diaspora Project website was started on September 29, 2011.[23] Its declared mission is "to build a new and better social web, one that's 100% owned and controlled by you and other Diasporans."[3]

On November 12, 2011 co-founder Zhitomirskiy committed suicide, at the age of twenty-two. Reports linked pressures related to Diaspora to his death.[10][24][25][26] Zhitomirskiy's mother, Inna Zhitomirskiy, said, "I strongly believe that if Ilya did not start this project and stayed in school, he would be well and alive today." Diaspora co-founder Maxwell Salzberg disagreed. Salzberg stated, "Yes, I agree that being a startup founder is stressful. But it wasn't the stress of work that killed Ilya. He had his own issues. He was sick." Zhitomirskiy's mother, Inna Zhitomirskiy, did not comment on reports of his history of mental illness.[10][27]

The beta stage was originally scheduled for November 2011, but was postponed due to the need to add new design features and also Zhitomirskiy's death.[10] In February 2012, the developers indicated that they had completed work on the software back-end to improve both pod up-time and website response time. The next phase of work involved changes to the user interface and its associated terminology to reflect the way users are actually interacting, as the software moves towards beta status, anticipated for later on in 2012.[28]

In February 2012, the developers wrote that their own research indicated a change in the focus for the project. They stated that, unlike other social networking websites, on which users mostly interact with people they know in real life, on Diaspora users mostly interact with people from all over the world whom they do not know. Whereas traditional social media mostly deals with user's trivial daily details, much of the traffic on Diaspora deals with ideas and social causes. As a result, the developers decided to make changes to the interface to better facilitate more lengthy and detailed conversations on complex subjects as the project progresses towards beta status.[28]

By May 2012, development was underway to allow a high degree of customization of user posts, permitting users to post different media, such as text, photos and video with a high degree of personalization and individual expression. The developers felt that allowing individual creativity in posts would differentiate the Diaspora platform from competitors.[10]

In June 2012, the development team was scheduled to move to Mountain View, California as part of work with startup accelerator Y Combinator.[10] In August 2012 the developers focus changed to working on creating makr.io, as part of their YCombinator class.[29]

In August 2012, the remaining founders formally handed the project over to its community.[30] Since that date, Diaspora has been fully developed and managed by its community members. The focus of the community development team has been on creating stable software releases to act as a basis for further development, which included adopting a semantic versioning system for releases, improving the performance of data federation between pods, and enabling as many volunteers as possible to write code for the project. The project has also adopted the Loomio platform to enable democratic group decision-making.[5]

In October 2012, the project made its first community release at 0.0.1.0, dropping all references to the Alpha/Beta branding it had previously used.[31] At the same time development was moved to a development branch, leaving the master branch for stable releases.[32]