Digital Jungle

Digital Jungle is a cross-cultural digital marketing agency headquartered in Beijing, China.[1] The core business of this agency is to work with Western organizations to market their products and services to a Chinese-speaking audience. The agency creates and curates content, then distributes it over multiple marketing channels such as social media (SMM), on social platforms such as Sina Weibo, Tencent Weibo, WeChat, Twitter & Facebook, with via search engine marketing and mobile/community applications.

Digital Jungle
IndustryMarketing
Founded2011 (2011)
FounderDr. Mathew McDougall
Headquarters
Beijing
,
China
Websitedigitaljunglegroup.com

Origins

Digital Jungle was founded in January 2011[2] by Dr. Mathew McDougall.

The Agency's initial focus was to provide digital marketing services to Western firms looking at undertaking digital marketing activities in China. However, in response to the rapidly growing affluent Chinese consumer, the focus of the Agency shifted towards marketing to a Chinese-speaking audience irrespective of where they were located.

Services

Digital Jungle provides brand marketing and strategy, Content Marketing, Search Engine Optimization, Search Engine Marketing, Social Media Analytics, Mobile Marketing, Community development, and management services.

Clients overview

The company's list of clients includes: Lexus, Bentley,[3] Cover-More, CITS, New Zealand Trade & Entreprise, AusTrade, Global Blue, PATA, CYTS, Hawaii Tourism, Tourism Fiji.[4]

Offices

Digital Jungle has offices in a number of locations:

References
  1. "Digital Jungle opens doors in Australia". B&T. Archived from the original on 2014-01-05.
  2. "Company Overview of Digital Jungle". Bloomberg. Retrieved 9 April 2018.
  3. "Bentley gears up for Chinese social media". Marketing Interactive Magazine.
  4. "Digital Jungle Wins Over Tourism Fiji with Social Media". Pacific Asia Travel Association (PATA). Archived from the original on 2011-11-06.
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