Digitas Health

Digitas Health
TypeMarketing agency
IndustryHealth care
Founded1990

Overview

Digitas Health is an interactive marketing agency catering exclusively to healthcare and pharmaceutical companies. The company was founded in 1990 as Medical Broadcasting Corporation and became a unit of Digitas in 2006 as Digitas Health.[1] In 2011, the agency became independent of Digitas, and integrated into the Publicis Healthcare Communications Group (PHCG), the world’s largest healthcare communications network. PHCG is part of Paris-based Publicis Groupe the world’s third largest communications group, second largest media counsel and buying group, and in digital and healthcare communications.[2]

In 2014 Digitas Health was re-branded as Digitas Health LifeBrands, and now has more than 600 employees working in Philadelphia, New York, San Francisco, London, and Mumbai.[3]

Global Management Team

References
  1. "Digitas to acquire Medical Broadcasting Co. - Boston Business Journal". Boston Business Journal. Retrieved 2015-12-29.
  2. "Publicis Healthcare Welcomes Digitas Health".
  3. "Top 100 Agencies 2014 Digitas Health LifeBrands". MMM. July 2014. Retrieved 2015-12-29.
  4. "Top 100 Agencies 2015 Digitas Health LifeBrands". MMM. July 2015. Retrieved 2015-12-29.


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