Do Good Design
Do Good Design: How Designers Can Change The World is a book by Canadian designer David B. Berman, with a foreword by Erik Spiekermann, published by Peachpit Press in January 2009. The book was co-published by the American Institute of Graphic Arts (AIGA).
 Cover of English edition | |
| Author | David B. Berman |
|---|---|
| Country | Canada |
| Language | English |
| Subject | Marketing |
| Genre | Non-fiction |
| Publisher | Pearson Education (first edition), Peachpit Press (imprint)/New Riders/AIGA Press |
Publication date | January 2009 |
| Media type | Print (paperback) |
| Pages | 192 (first edition) |
| ISBN | 978-0-321-57320-9 |
| OCLC | 227921823 |
| LC Class | HF5413 .B47 2009 |
Book
The book discusses graphic design, branding, and social responsibility, often in connection with environmentalism. Berman focuses especially on the effect of design in the developing world, the deeds and misdeeds of the Coca-Cola Corporation, and women in advertising. The book is divided into three sections, ending with a call for all professionals to sign the online Do Good Pledge, which has been signed by notable designers.
Some ideas in Berman's book derive from those of Ken Garland, author of the First Things First manifesto in the 1960s. Garland was the first person to take the Do Good Pledge on the book's website.
Editions
- Chinese language edition [1] official release: Beijing, October 27, 2009 at World Design Congress, with foreword by Min Wang (head of graphic design Beijing Olympics, chief of design at Chinese Academy of Fine Arts).
- Korean language edition released July 2010.
- 2013 revised English-language edition
- Spanish language edition released July 2015.