Doms (company)

DOMS Industries Limited (DIL) (stylized as DOMS) is an Indian stationery and art materials manufacturing company, headquartered in Valsad, Gujarat. It is one of the largest stationery manufacturers in India, with a wide range of products including wooden pencils, color and polymer pencils, mathematical and drawing instruments, wax crayons and oil pastels, stationery kits and combos, office supplies, hobby and craft supplies, and fine art products. It works under a multinational Italian company Fila Group. Doms is engage in making of pencils, fine art products.[1]

DOMS Industries Limited
DOMS
TypePrivate
IndustryStationery
Founded2005 (2005)
FounderRasiklal Raveshia, Mansukhlal Rajani
Headquarters
Gujarat
,
India
Key people
  • Gianmatteo Terruzzi (Chairman)
  • Santosh Raveshia (Managing Director)
Products
BrandsDomestic
  • C3
  • Amariz
  • FixyFix

International

  • DAS
  • tratto
  • PONGO
  • MaI
  • MeRI
  • Lyra Germany
  • GIOTTO
  • DALER ROWNEY
  • CANSON
OwnerFILA Group (51%)
Websitedomsindia.com

History

DOMS was founded in 1976 as a partnership firm, R.R. Industries, by Rasiklal Amritlal Raveshia and Mansukhlal Jamnadas Rajani. In 2005, the company launched its flagship brand, DOMS, and has since taken large strides in revolutionizing the Indian stationery and art materials industry.[1]

In 2012, DOMS entered into a strategic partnership with F.I.L.A. – Fabbrica Italiana Lapis ed Affini S.p.A (F.I.L.A.), Italy, a listed Italian multinational company engaged in the supply of various art materials and stationery products, with a global presence. This partnership has enabled DOMS to gain access to international markets for distribution of its products, and to augment its R&D and technological capabilities.[2]

In 2017, Famous Innovations was awarded to be responsible for developing and executing creative campaigns for DIL's entire stationery portfolio, including pencils, pens, erasers, sharpeners, and other products. The account was awarded to Famous Innovations following a multi-agency pitch. The agency was selected for its creativity, innovative thinking, and strong understanding of the Indian stationery market.[3]

In 2021, DOMS acquired Kokuyo Camlin Limited, a leading Indian manufacturer of pens, pencils, and other stationery products. This acquisition made DOMS the largest stationery manufacturer in India. In 2022, DOMS acquired ITC Stationery, a leading Indian manufacturer of school notebooks and other paper products. This acquisition strengthened DOMS's position in the school stationery market. In 2023, DOMS acquired Reynolds Pen Company, a leading Indian manufacturer of pens and other writing instruments. This acquisition expanded DOMS's product portfolio and gave it access to Reynolds' strong brand name. Doms also acquired 30% stake in toy company ClapJoy.[4][5][6]

In June 2023, DIL filed for an initial public offering (IPO) with the Securities and Exchange Board of India (SEBI). The company plans to raise ₹1,200 crore (US$150 million) through the IPO.[7][8][9][10]

See also

References
  1. Pallavi Chakravorty (21 October 2022). "How DOMS Emerged As The Biggest Disrupter In India's Stationery Market?". Outlook (Indian magazine).
  2. "Italy's FILA exploring options to support Indian unit Doms". Reuters. 2023-05-31. Retrieved 2023-09-26.
  3. www.ETBrandEquity.com. "Famous Innovations bags Doms' creative account - ET BrandEquity". ETBrandEquity.com. Retrieved 2023-09-26.
  4. Philip, Lijee (2019-01-29). "An inside view of India's pencil business and the four families that control it". The Economic Times. ISSN 0013-0389. Retrieved 2023-09-26.
  5. www.ETRetail.com. "Stationery products maker DOMS acquires 30% equity stake in toy manufacturing startup ClapJoy - ET Retail". ETRetail.com. Retrieved 2023-09-26.
  6. Tandon, Suneera (2023-03-03). "Doms acquires 30% stake in toy company ClapJoy". mint. Retrieved 2023-09-26.
  7. Livemint (2023-08-22). "Pencil maker DOMS files DRHP with SEBI to raise ₹1,200 crore via IPO". mint. Retrieved 2023-09-26.
  8. PTI (2023-08-23). "Pencil maker DOMS Industries files Rs 1,200-crore IPO papers with SEBI". BusinessLine. Retrieved 2023-09-26.
  9. "Pencil Maker Doms Eyes $300 Million IPO Filing in June, Sources Say". Bloomberg.com. 2023-04-26. Retrieved 2023-09-26.
  10. "Indian stationery maker Doms files draft papers for $145 mln IPO". Reuters. 2023-08-22. Retrieved 2023-09-26.
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